We are looking for a Performance Marketer who can manage and optimise digital advertising campaigns, generate quality leads, and contribute to business growth through data-driven marketing.
Key Responsibilities
* Plan, execute, and optimise Google Ads campaigns
* Monitor campaign performance, leads, conversions, and ROI
* Conduct keyword research and audience targeting
* Track and analyse campaign data to identify growth opportunities
* Optimise campaigns to improve lead quality and cost efficiency
* Work closely with the marketing and admissions teams to support lead generation
* Prepare regular performance reports and actionable insights
Requirements
* 1+ year of experience in Performance Marketing
* Hands-on knowledge of Google Ads is mandatory
* Understanding of CPC, CPL, CTR, conversions, ROI/ROAS and campaign optimisation
* Strong analytical and problem-solving skills
* Ability to work with campaign data and derive actionable insights
* Experience with other digital advertising platforms is a plus
What We Offer