TheHealthFactory
Website:
thehealthfactory.in
Job details:
Location: Mumbai (On-site)
Experience: 1–3 Years
Reporting to: Performance Marketing Lead
At The Health Factory, we’re on a mission to change the way India consumes bread. We create clean, wholesome alternatives that are free from maida, preservatives, and artificial additives — proving that everyday staples can be both delicious and genuinely nutritious.
We’re looking for a Performance Marketing Executive who is hungry to learn, sharp with numbers, and excited to drive growth across digital channels. This is a hands-on execution role for someone who enjoys building campaigns, tracking performance, and constantly improving results through data and experimentation.
If you’re proactive, analytical, and thrive in fast-moving environments, this role could be for you.
What You’ll Do
- You’ll own growth on Q-commerce platforms (Blinkit, Instamart, Zepto, Big Basket, Amazon Now, Flipkart Minutes) through on-app campaigns (search, banner, events, etc.), off-app collaborations (social media tie-ins, digital OOH, sampling initiatives, etc.) and digital media channels(Meta, Google, etc.).
- You’ll plan, execute, A/B test relentlessly, optimize aggressively, and own performance end-to-end.
- This is a role for someone who treats every campaign like an experiment and every metric like a personal challenge.
Campaign Optimization
- Launch, optimize, and iterate on-app campaigns on Q-commerce platforms to drive orders and repeat users.
- Design and implement off-app campaigns with platforms - from social collaborations to featured promotions and experiential tie-ins.
- Run rigorous A/B tests across creative, copy, targeting, and offers, and use insights to scale winning strategies fast.
- Continuously analyze campaign performance, identify bottlenecks, and take bold actions to maximize ROI.
- Own the full consumer funnel.
Digital Media Performance
- Build and execute performance-led strategies on Meta, Google, and other digital media channels to complement Q-commerce growth.
- Experiment with ad formats, creatives, and targeting to push ROAS and scale efficiently.
- Track every metric that matters, optimize in near-real-time, and iterate relentlessly.
Analytics & Reporting
- Prepare daily, weekly, and monthly performance reports
- Build dashboards and share key insights with stakeholders
- Analyze consumer behaviour, campaign trends, and growth opportunities
- Translate numbers into actionable recommendations
What We’re Looking For
- 1-3 years in performance marketing, growth marketing, or digital media, specifically in e-commerce or Q-commerce.
- Data-obsessed, comfortable with numbers, metrics, dashboards, and testing frameworks
- Strong analytical skills and comfort with numbers, Excel, and reporting
- Good understanding of digital marketing metrics and funnels
- Strong communication and coordination skills
- High ownership mindset with attention to detail
- Ability to multitask and move fast in a dynamic environment
- Experience in D2C / E-commerce / FMCG is a strong plus
Why Join Us?
• Be part of a fast-growing health-first brand changing everyday food habits in India
• Learn and grow in a high-impact digital growth role
• Work on campaigns that directly influence revenue and scale
• Join a team that values speed, curiosity, and execution over fluff
Click on Apply to know more.
