Website:
thecrafture.com
Job details:
Company Description The Crafture is a bespoke furniture studio rooted in Indian craftsmanship, where every piece is made to order rather than mass produced. Working with solid wood, natural materials, and highly skilled artisans, the studio creates furniture tailored to individual spaces, lifestyles, and design visions. Each project is approached holistically, with careful attention to proportions, finishes, fabrics, and functionality to ensure cohesive interiors. Based out of a workshop in Gurugram, The Crafture invites clients to experience the making process firsthand, emphasizing furniture that is shaped, not merely assembled. The studio is dedicated to crafting enduring spaces and pieces that stand the test of time.
Role Description This is a full-time, on-site Performance Marketeer role based in Gurugram. The Performance Marketeer will plan, execute, and optimize digital marketing campaigns across channels such as search, social media, and display to drive qualified traffic and conversions. The role involves managing paid advertising budgets, setting up and monitoring campaigns, and analyzing performance metrics to improve ROI. Day-to-day responsibilities include conducting audience and keyword research, preparing performance reports, collaborating with creative and content teams on ad copy and visual assets, and implementing A/B tests for continuous improvement. The Performance Marketeer will also work closely with leadership to align campaigns with brand objectives, product launches, and seasonal marketing initiatives.
Qualifications
- Candidates should possess skills in marketing tools and platforms, such as Google Ads, Meta Ads Manager, and web analytics tools.
- Candidates should possess skills in performance marketing, paid search, and paid social campaign management.
- Candidates should possess skills in analytics and measurement, including data analysis, reporting, and ROI optimization.
- Candidates should possess skills in digital strategy, audience research, and campaign planning.
- Candidates should possess skills in copywriting for ads, basic creative collaboration, and understanding of visual storytelling.
- Relevant qualifications include a bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience.
- Experience in lifestyle, design, or furniture brands, and familiarity with premium or bespoke positioning, is beneficial.
- Strong communication skills, attention to detail, and the ability to work cross-functionally in an on-site studio environment are essential.
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