Adworth Media Pvt. Ltd.
Website:
adworthmedia.org
Job details:
JJob Title: Performance Marketer (AI-Powered)
Experience Required: 3–4 Years
Location: Gurugram
Employment Type: Full-Time
Job SummaryWe are seeking a highly skilled, data-driven, and tech-forward Performance Marketer with 3–4 years of hands-on experience in managing and optimizing paid campaigns across Meta (Facebook & Instagram) and Google Ads platforms.
The ideal candidate will combine deep paid media expertise with modern AI workflows—leveraging tools like ChatGPT, Claude, Gemini, and generative ad tools to accelerate creative strategy, copy generation, data analysis, and campaign optimization. You will be responsible for planning, executing, and scaling digital marketing campaigns to drive measurable growth and maximum ROI.
Key Responsibilities- Campaign Execution & Management: Plan, build, and manage end-to-end performance marketing campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube, Shopping).
- AI-Assisted Strategy & Copywriting: Utilize AI tools (Claude, ChatGPT, Gemini) to rapidly draft, iterate, and refine high-converting ad copy, landing page hooks, and creative briefs.
- Optimization & Performance Tracking: Continuously monitor campaigns, analyze performance data, and optimize for core business KPIs including ROAS, CPA, CTR, CAC, and conversion rates.
- Testing & Experimentation: Conduct systematic A/B testing of ad creatives, audience segments, placement strategies, and landing pages to identify high-scaling frameworks.
- Data & Analytics: Maintain real-time performance dashboards using Google Analytics 4, Google Tag Manager, and native ad platform reporting. Use AI models to synthesize raw campaign data into actionable strategic insights.
- Creative & Cross-Functional Collaboration: Partner closely with creative, content, and product teams to map out campaign messaging, angle variations, and visual assets.
- Budget Management: Manage ad spend efficiently, ensuring optimal budget allocation across channels, campaign types, and stages of the funnel.
- Trend & Platform Intelligence: Stay ahead of platform algorithm shifts, privacy changes (iOS/attribution updates), and emerging ad-tech/AI marketing tools.
Requirements- 3–4 years of proven experience running, scaling, and optimizing Meta and Google Ads campaigns with a track record of ROI.
- AI Tool Proficiency: Well-versed in using generative AI models (Claude, ChatGPT, Gemini) for ad copywriting, audience research, prompt engineering, and campaign analysis.
- Analytics & Tracking Mastery: Strong technical proficiency in Google Analytics (GA4), Google Tag Manager (GTM), Meta Pixel/Conversions API (CAPI), and custom reporting tools.
- Funnel Expertise: Deep understanding of digital marketing funnels, attribution models, retargeting frameworks, and customer acquisition strategies.
- Hands-On Ad-Tech Knowledge: Fluency with Meta Business Manager, Google Ads Editor, and media buying interfaces.
- Certifications: Meta Blueprint or Google Ads certifications are a strong plus.
Preferred Qualifications- Prior experience in D2C, E-Commerce, SaaS, or high-growth tech environments.
- Practical understanding of Conversion Rate Optimization (CRO), landing page design, and UX/UI fundamentals.
- Familiarity with marketing automation platforms and CRM tools (HubSpot, Zoho, Klaviyo, etc.).
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