AGL - Hakuhodo
Website:
adglobal360.com
Job details:
About AdGlobal360 (now AGL – Hakuhodo)
Founded in 2009, AdGlobal360 has transformed from a Google partner agency into a premier Mar-tech organization. A significant milestone was achieved in 2020 when we became part of the Hakuhodo International family. With a young, dedicated team of over 1200 professionals, including 400+ technical and data science experts, we strive to integrate technology with marketing strategies to drive client growth across various business verticals.
Explore the organization and its culture:
Corporate website: https://www.adglobal360.com/
LinkedIn: https://www.linkedin.com/company/agl-hakuhodo
Instagram: https://www.instagram.com/agl_hakuhodo/
See enclosed Corporate Deck for details about our organization, culture and our esteemed clients.
About Hakuhodo
Group Hakuhodo, a 125-year-old leader in integrated marketing and innovation, is recognized as one of the top ten global companies in the industry. With over 150 offices across 20 countries and a team of 10,000+ specialists, we partner with more than 3,000 clients worldwide.
Corporate Website: https://www.hakuhodo-global.com/
eGenie | OneCommerce Intelligence Platform
About eGenie
eGenie is a unified commerce intelligence platform serving global brands like Reckitt (21 countries), Nestlé, Mars, LIXIL, and Colgate. We provide end-to-end e-commerce solutions including digital shelf tracking, performance marketing, content optimization, and PIM services across multiple international markets.
As part of Hakuhodo Data Labs, we combine data-driven insights with strategic execution to help brands win in the digital commerce landscape.
The Role
We're seeking a results-driven Performance Marketing Manager to own and scale marketplace and quick commerce advertising for a leading CPG brand. This is a client-facing role where you'll be the go-to expert for campaign strategy, execution, optimization, and reporting.
You'll work directly with the brand team, translating business objectives into high-performing campaigns across Amazon, Flipkart, and quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart.
What You'll Do
Campaign Management & Optimization
Plan, execute, and optimize performance marketing campaigns across Amazon, Flipkart, Blinkit, Zepto, and Swiggy Instamart
Manage day-to-day campaign operations including keyword research, bid management, budget allocation, and A/B testing
Monitor campaign performance daily and make data-driven optimization decisions to improve ROAS, conversion rates, and sales
Identify and eliminate spend leaks, improve ad visibility, and maximize return on advertising spend
Strategy & Planning
Develop quarterly and monthly advertising strategies aligned with brand business objectives
Analyze market trends, competitor activity, and platform algorithm changes to inform strategy
Recommend budget allocation across platforms and campaign types based on performance data
Design promotional campaign strategies for new launches, festive seasons, and sales events
Client Communication & Reporting
Serve as the primary point of contact for campaign-related discussions with the brand team
Prepare and present weekly and monthly performance reports with actionable insights
Proactively communicate campaign performance, wins, challenges, and recommendations
Participate in business reviews and strategic planning discussions
Listing Management Support
Collaborate with content teams to optimize product listings for better ad performance
Ensure advertising strategies are aligned with product page content and availability
Provide inputs on listing optimization based on campaign performance data
Analytics & Insights
Build and maintain campaign performance dashboards and trackers
Analyze data across platforms to identify trends, opportunities, and areas for improvement
Track key metrics: ROAS, ACoS/ACOS, CTR, conversion rate, share of voice, and sales attribution
Use Excel and analytics tools to derive insights and present recommendations
Must-Have Experience
3-5 years of hands-on experience managing marketplace and quick commerce advertising
Proven expertise in Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display)
Strong experience with at least one quick commerce platform: Blinkit, Zepto, or Swiggy Instamart
Experience managing CPG/FMCG brand campaigns (preferred) or D2C brands with strong marketplace presence
Track record of managing significant advertising budgets and delivering measurable ROAS improvements
Technical Skills
Expert-level proficiency in Amazon Seller Central and Amazon Advertising Console
Working knowledge of Flipkart Ads Manager
Hands-on experience with Blinkit, Zepto, or Swiggy Instamart advertising platforms
Advanced Excel skills: pivot tables, VLOOKUP, data analysis, and dashboard creation
Comfortable working with campaign APIs and third-party analytics tools
Core Competencies
Data-driven decision making: You live in the data and use it to drive every optimization
Client management: Professional communication skills and ability to build trust with brand stakeholders
Ownership mindset: You take full accountability for campaign performance and results
Proactive problem-solving: You anticipate issues and solve them before they become problems
Attention to detail: Campaign setups, budget tracking, and reporting accuracy matter to you
Agility: Quick commerce and marketplaces change fast; you adapt faster
Nice to Have
Certification in Amazon Advertising or other marketplace platforms
Experience with campaign automation tools or scripts
Knowledge of SEO and listing optimization best practices
Familiarity with attribution modeling and incrementality testing
Experience working in an agency or platform environment serving multiple brands
Click on Apply to know more.
