Website:
brandaid.digital
Job details:
Company Description BrandAid Digital is a modern marketing collaborative rooted in culture and driven by compelling stories. The team works across content, community, performance marketing, and brand building to create integrated strategies for clients. Their approach focuses on crafting campaigns that do more than generate impressions—they engage audiences in meaningful ways. By aligning creative storytelling with data-driven performance, BrandAid Digital aims to deliver marketing that resonates deeply and converts effectively for diverse brands.
Role Description As a Paid Media Manager at BrandAid Digital, you will manage end-to-end paid campaigns across channels such as Google Ads, Meta platforms, and other digital media networks. You will be responsible for planning media strategies, setting budgets, building and optimizing campaigns, and monitoring performance to meet client objectives. Your day-to-day work will include analyzing data, generating performance reports, collaborating with creative and account teams, and recommending improvements to increase ROI. You will also stay updated on platform changes, emerging ad formats, and best practices in performance marketing. This is a full-time, on-site role based in Kolkata.
Qualifications
- Strong skills in paid media planning and buying, including experience with platforms such as Google Ads, Meta Ads Manager, and other digital advertising tools.
- Proficiency in performance analysis, reporting, and optimization using analytics tools (e.g., Google Analytics, platform dashboards) to improve campaign ROI.
- Ability to collaborate with creative, content, and account management teams to align media strategy with brand objectives and campaign messaging.
- Experience in audience targeting, A/B testing, bid strategies, and budget management across multiple campaigns and clients.
- Solid understanding of digital marketing fundamentals, including funnel strategies, conversion tracking, attribution, and remarketing.
- Strong numerical, analytical, and problem-solving skills, with attention to detail and the ability to interpret complex data sets.
- Effective written and verbal communication skills, with the ability to present insights and recommendations to internal teams and clients.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications (e.g., Google Ads, Meta Blueprint) are an advantage.
- Prior experience in a digital agency or performance marketing role, especially in managing multi-channel paid campaigns, is highly beneficial.
Click on Apply to know more.
