LoglineAI
Company:
https://www.linkedin.com/company/loglineaistudio
Seniority: Associate
Industries: Entertainment Providers and Broadcast Media Production and Distribution
Job details:
About Sooper & LoglineAI
Sooper and LoglineAI are part of the SVF ecosystem, alongside hoichoi. Sooper is redefining short-form entertainment
through microdrama - bite-sized, high-engagement storytelling built for mobile-first audiences. LoglineAI is our AI-native
creative studio, building AI-powered tools and workflows for script development, story research, and production
intelligence.
This role sits at the intersection of both ventures, giving a fresh graduate hands-on exposure to marketing in a fast-
growing, new-age entertainment business.
Role Summary
We're looking for a Performance Marketing Associate to join our in-office team in Kolkata and drive performance and
brand marketing efforts in the microdrama space. This role offers 0-2 years experienced marketers the chance to own
campaign execution, competitor analysis, and promo creation, while working closely with the creative and promo teams.
Key Responsibilities
• Coordinate with the creative team to source, review, and manage ad creatives and assets for marketing campaigns.
• Work closely with the Promo Team to craft hooking promos designed to drive conversions.
• Conduct regular competitor analysis and market research to track trends across the microdrama and digital
entertainment space.
• Plan and execute performance marketing campaigns across paid and organic channels.
• Assist in brand marketing initiatives, ensuring consistent messaging and positioning across campaigns.
• Track and analyze campaign performance metrics, using data to inform and refine marketing strategies.
• Build a strong understanding of the microdrama industry and how the business model works, end to end.
Must-Have Qualifications
• BE + MBA in Marketing preferred, ideally from a Kolkata-based B-school.
• Strong analytical skills, with the ability to work comfortably with data and market research.
• Genuine interest in performance marketing and curiosity about the microdrama/digital entertainment business.
• Good understanding of core marketing and brand marketing fundamentals.
• Willingness to work in office out of our Kolkata location.
Click on Apply to know more.