Website:
isclcricket.in
Job details:
Company Description Indian Softball Cricket League (ISCL) is India’s biggest softball cricket league, focused on transforming grassroots cricket into a nationally recognized sporting ecosystem. With 32 franchise teams from regions across the country, ISCL offers aspiring players a professional platform to compete, gain visibility, and pursue careers in sports. The league connects players, franchises, fans, brands, and communities through competitive cricket, strategic partnerships, and innovative sports marketing. Guided by a mission to empower grassroots cricketers and a vision to establish softball cricket as a fast-growing national league, ISCL is committed to talent discovery, player development, franchise growth, and community impact. ISCL is building a movement around real athletes and authentic stories, creating unique opportunities at the intersection of next-generation sport, content, and culture.
Role Description The Digital Marketing Manager will lead ISCL’s online presence and fan engagement, driving brand awareness, audience growth, and campaign performance. This full-time, on-site role is based in Bangalore and involves planning and executing digital marketing strategies across social media, search, email, and web platforms. Daily responsibilities include managing content calendars, coordinating with creative and media teams, optimizing campaigns for reach and conversions, and overseeing performance reporting using web analytics tools. The role also includes developing lead generation initiatives, collaborating with franchise and sponsorship teams to support partner campaigns, and ensuring a consistent brand voice across all digital channels. The Digital Marketing Manager will monitor trends in sports, entertainment, and digital media to propose innovative ideas that grow the ISCL community and enhance fan experiences.
Qualifications
- Strong Digital Marketing skills, including campaign planning, execution, and optimization.
- Experience in Social Media Marketing and online community engagement across major platforms.
- Ability to use Web Analytics tools to track performance, derive insights, and improve ROI.
- Broad Marketing understanding, including brand positioning, audience segmentation, and messaging.
- Proven experience in sports, entertainment, or related industries is highly beneficial.
- Comfort working on-site in a fast-paced, event-driven environment in Bangalore.
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
- Strong organizational skills, data-driven mindset, and the ability to collaborate with cross-functional teams.
Click on Apply to know more.