Website:
digikore.com
Job details:
Job Description – Head of OTT Content Sales & Non-Fiction IPs
Position: Head of OTT Content Sales & Non-Fiction IPs
Location: Pune
Experience: 6–8 Years
Industry: OTT | Media & Entertainment | Production Houses | Digital Content Studios | Television | Branded Content
Apply on harshita.shivhare@digikore.com
About the Role
Digikore Studios is looking for an experienced and commercially driven Head of OTT Content Sales & Non-Fiction IPs to lead the growth of our OTT and digital content business.
The role will be responsible for driving revenue, acquiring new OTT and media clients, building platform partnerships, selling non-fiction content/IPs, developing branded content opportunities, and leading a high-performing sales and content business development team.
The ideal candidate should have a strong understanding of the OTT and Media & Entertainment ecosystem, with proven experience in B2B sales, content sales, platform partnerships, branded content, IP monetization, sponsorships, and business development.
This is a hands-on leadership role where the candidate will be expected to both lead the sales team and personally drive key accounts, pitches, negotiations, and revenue opportunities.
Key Responsibilities1. OTT & Content Sales
- Develop and execute the sales strategy for OTT, digital and non-fiction content businesses.
- Identify and acquire new clients across OTT platforms, broadcasters, production houses, media networks, agencies and brands.
- Build a strong sales pipeline and consistently achieve revenue and business development targets.
- Drive the complete sales cycle — from lead generation and relationship building to pitching, negotiation, closure and account management.
- Personally manage and close high-value strategic accounts and opportunities.
- Develop customized content solutions based on the business and content requirements of clients.
2. OTT Platform & Content Partnerships
- Build and maintain strong relationships with OTT platforms, broadcasters, commissioning teams, content heads and business decision-makers.
- Identify opportunities for original content, non-fiction formats, documentaries, factual entertainment, reality formats and digital IPs.
- Lead content pitches and commercial discussions with OTT platforms and media partners.
- Understand platform requirements, audience preferences, commissioning models and content acquisition processes.
- Explore opportunities for content licensing, syndication and multi-platform distribution.
3. Non-Fiction Content & IP Sales
- Drive the commercial development and sales of non-fiction content IPs, docu-series, factual entertainment, reality formats and branded content.
- Identify marketable content concepts and convert them into commercially viable IP opportunities.
- Develop sales strategies around existing and upcoming content properties.
- Work closely with the creative and production teams to develop pitch decks, proposals, treatments and commercial presentations.
- Identify opportunities to take successful IPs across multiple platforms and markets.
4. Branded Content & Sponsorship Sales
- Identify and develop branded content, sponsorship and advertiser-funded programming (AFP) opportunities.
- Build relationships with brands, advertisers, agencies and media buying/planning companies.
- Create integrated content solutions combining OTT, digital content, entertainment and brand storytelling.
- Lead commercial negotiations for brand integrations, sponsorships and branded entertainment properties.
- Develop new monetization models for content IPs.
5. Revenue & Business Growth
- Own the revenue targets and business growth for the OTT and Non-Fiction Content division.
- Build and maintain a healthy sales pipeline with clear revenue forecasting.
- Identify new markets, clients, platforms and commercial opportunities.
- Analyze market trends, competitor offerings and OTT consumption patterns to identify new business opportunities.
- Develop long-term strategic partnerships that create recurring revenue opportunities.
- Track sales performance, conversion rates, revenue contribution and account growth.
6. Team Leadership & Management
- Lead, mentor and develop the OTT sales and business development team.
- Set individual and team-level sales targets and KPIs.
- Build a structured sales process covering prospecting, pitching, follow-ups, negotiations and closures.
- Review pipeline performance and ensure the team consistently meets business targets.
- Work closely with Creative, Production, Marketing and Finance teams to ensure smooth execution of client projects.
- Participate in key client meetings and support the team in closing strategic opportunities.
7. Client & Stakeholder Management
- Build strong and long-term relationships with senior stakeholders across the OTT, media, entertainment and advertising ecosystem.
- Act as the senior commercial point of contact for key accounts.
- Understand client requirements and translate them into commercially viable content solutions.
- Ensure strong client satisfaction, repeat business and account expansion.
- Represent Digikore Studios at industry events, meetings, conferences and networking opportunities.
Required Qualifications & Experience
- 6–8 years of experience in Media, Entertainment, OTT, Digital Content, Production or related industries.
- Minimum 3–4 years of experience in OTT/content sales, business development, partnerships or commercial roles.
- Proven experience in B2B sales and revenue generation within the Media & Entertainment ecosystem.
- Strong experience in selling content, branded entertainment, digital IPs, OTT solutions or media properties.
- Demonstrated ability to lead and manage a sales/business development team.
- Strong existing network across OTT platforms, broadcasters, brands, agencies, production houses and media organizations.
- Proven track record of achieving or exceeding sales/revenue targets.
- Strong negotiation, presentation, communication and stakeholder management skills.
- Ability to independently manage the complete sales cycle and close high-value deals.
Preferred Industry Background
Candidates currently working with or having prior experience in:
- OTT Platforms – JioHotstar, Netflix, Amazon Prime Video, Sony LIV, ZEE5, MX Player, etc.
- Production Houses
- Television Networks & Broadcasters
- Digital Content Studios
- Media & Entertainment Companies
- Branded Content & Entertainment Agencies
- Digital Media & Advertising Companies
- Content Licensing & Distribution Companies
Added Advantage
- Existing relationships with OTT commissioning teams and content/business heads.
- Experience selling Non-Fiction, Reality, Documentary, Factual Entertainment or Branded Content.
- Experience in Advertiser-Funded Programming (AFP) and sponsorship-led content.
- Proven experience in IP monetization and content licensing.
- Experience managing large brands and enterprise-level clients.
- Understanding of OTT audience analytics, content performance metrics and consumption trends.
- Experience in developing new revenue streams and commercial models for content IPs.
- Strong understanding of the Indian OTT and digital entertainment market.
Key Success Metrics
The success of this role will primarily be measured through:
- Revenue generated from OTT & Non-Fiction Content
- New OTT/platform/brand accounts acquired
- Sales pipeline and conversion
- Number and value of content/IP deals closed
- Branded content and sponsorship revenue
- Repeat business and account growth
- Strategic OTT and media partnerships
- Sales team performance and target achievement
Why Join Digikore Studios?
Join a fast-growing content division within Digikore Studios and take ownership of building a scalable OTT and Non-Fiction Content business.
This is an opportunity for a commercially strong leader to build a sales engine, create strategic OTT partnerships, monetize original content IPs, lead a high-performing team and directly contribute to the growth and revenue of the business.
Click on Apply to know more.