Website:
faredoons.com
Job details:
JOB DESCRIPTION
Faredoon’s is a modern baked goods and snacking QSR brand inspired by the flavors, culture, and culinary traditions of old-world Bombay. Rooted in nostalgia yet built for today’s evolving consumer, the brand reimagines iconic products with a contemporary approach to quality, consistency, and innovation.
Position: Manager – Online Sales & Operations
Department: Online Sales & Marketing
Location: Mumbai (Worli)
Reporting To: Chief Executive Officer
PURPOSE OF THE ROLE
The Manager – Online Sales & Operations will be responsible for driving Faredoons' online and aggregator sales performance, owning the brand's digital presence and marketing execution, and ensuring product and SOP consistency across outlets. The role sits at the intersection of sales analytics, digital marketing, and operations, and requires someone equally comfortable reading a sales dashboard, briefing a marketing agency, and walking an outlet floor.
KEY RESPONSIBILITIES
Sales Tracking, Analysis & Reporting
- Create and present a weekly Online Sales MIS to management.
- Track sales performance daily across all outlets and channels.
- Conduct deep-dive sales analysis and present findings and recommendations to management.
- Conduct a quarterly analysis of market trends and recommend relevant additions to the menu.
- Assist the Operations team with POS data and MIS analysis as needed.
Sales Growth & Business Development
- Continuously work on strategies to increase outlet-level sales.
- Identify and evaluate new aggregator partnerships to expand sales scope.
- Plan and execute B2B sales opportunities for festive and seasonal products.
Digital Marketing & Online Presence
- Manage Online Reputation Management (ORM) across all platforms.
- Handle aggregator platforms (Swiggy, Zomato, etc.).
- Plan monthly marketing activity within budget, with a focus on maximizing ROI.
- Coordinate photoshoots for new product launches.
Customer & Stakeholder Management
- Handle and resolve customer queries raised through online channels.
- Maintain cordial, professional relationships with all points of contact (POCs) across aggregators, agencies, and partners.
Operations & Quality Oversight
- Audit the online menu regularly and oversee the end-to-end execution of new product launches.
KEY DELIVERABLES / KPIS
- Timely, accurate weekly Sales MIS.
- Growth in outlet-level and online sales month-on-month.
- ROI on monthly marketing spend.
- Online reputation score / rating trend across platforms.
- Number of new aggregator/B2B opportunities identified and closed.
- SOP compliance score across outlet visits.
- Turnaround time on customer query resolution.
- On-time execution of product launches and online menu accuracy.
CANDIDATE PROFILE
Education: Graduate/MBA in Marketing, Sales, or a related field preferred.
Experience: 5–8 years in online sales, e-commerce/aggregator management, preferably within QSR, F&B, E-Commerce or Retail.
Required Skills:
- Strong analytical skills with hands-on experience in MIS and sales data analysis.
- Working knowledge of food aggregator platforms (Swiggy, Zomato) and their backend dashboards.
- Good understanding of digital marketing, social media management, and ORM.
- Ability to coordinate effectively with external agencies and internal cross-functional teams.
- Comfortable with regular outlet visits and on-ground SOP checks.
- Strong communication, presentation, and stakeholder management skills.
- Proficiency in MS Excel/Google Sheets; comfort with dashboards and reporting tools.
KEY STAKEHOLDERS
- CEO & Leadership Team
- Operations Team
- Marketing Agency
- Aggregator Platform POCs (Swiggy, Zomato, etc.)
- Outlet / Store Managers
- Production/Kitchen Team (for new product launches)
Click on Apply to know more.
