LOFA
Website:
thelofa.com
Job details:
LOFA India is a fast-growing apparel brand with a strong focus on B2B and Multi-Brand Outlet (MBO) distribution across India. We work closely with distributors, retailers, dealers, and sales agents to build a strong and scalable national distribution network, supported by quality products, competitive pricing, and efficient supply-chain operations.
We are looking for an experienced National Sales Manager – B2B & MBO to lead our Pan-India sales function and drive aggressive business growth.
Key Responsibilities
- Develop and execute the Pan-India B2B & MBO sales strategy in line with business objectives.
- Build, appoint, onboard, and manage distributors, dealers, retailers, and sales agents across India.
- Expand LOFA India's MBO and retail distribution network across existing and new markets.
- Identify and develop new territories, markets, and high-potential business opportunities.
- Lead, manage, motivate, and mentor regional and field sales teams.
- Set and achieve monthly, quarterly, and annual sales targets.
- Drive distributor productivity, secondary sales, market coverage, and channel expansion.
- Develop strong relationships with distributors, dealers, agents, and key retail partners.
- Monitor market trends, competitor activities, pricing, product demand, and market opportunities.
- Ensure effective sales forecasting, pipeline management, and MIS reporting for management review.
- Maintain strong control over collections, credit discipline, outstanding payments, and channel profitability.
- Coordinate closely with Marketing, Production, Supply Chain, Finance, and Operations teams to ensure smooth business execution.
- Conduct regular market visits and provide actionable insights on market conditions and customer requirements.
- Take ownership of overall Pan-India sales growth, revenue, distribution expansion, and team performance.
Candidate Requirements
- 5+ years of mandatory experience in Apparel / Garment B2B & MBO sales.
- Proven experience in Pan-India distributor, dealer, MBO, and sales-agent network management.
- Strong understanding of apparel/garment distribution and wholesale markets.
- Demonstrated track record of achieving and exceeding sales targets.
- Experience in appointing and developing distributors and channel partners.
- Strong leadership skills with the ability to build and manage regional/field sales teams.
- Excellent communication, negotiation, relationship management, and business development skills.
- Strong commercial understanding of pricing, margins, collections, credit, and channel profitability.
- Strategic thinker with a hands-on approach to sales execution.
- Willingness to travel extensively across India.
Preferred Candidate Profile
Candidates currently working as National Sales Manager, Zonal Sales Manager, Regional Sales Manager, State Sales Manager, or Senior Sales Manager in the Apparel/Garment B2B, Wholesale, MBO, Distributor, or Retail Distribution segment are encouraged to apply.
Important: Only candidates with relevant Apparel / Garment B2B & MBO sales experience will be considered.
Key Performance Areas (KPIs)
- Pan-India Sales Revenue & Growth
- Distributor & Agent Network Expansion
- MBO/Retail Outlet Expansion
- Monthly & Annual Target Achievement
- New Market & Territory Development
- Distributor Productivity
- Collections & Outstanding Control
- Channel Profitability
- Sales Team Performance
- Sales Forecasting & MIS Accuracy
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