Website:
digitalroute.com.au
Job details:
Role Overview We are seeking an experienced Performance Media Buyer specializing in Meta Ads (Facebook & Instagram) to manage, scale, and optimize direct-response lead generation campaigns. You will own campaign creation, creative direction, copy, and performance tracking, ensuring our clients receive a predictable pipeline of qualified leads and booked appointments.
Key Responsibilities
- Campaign Strategy & Execution: Build, launch, and manage high-converting Meta ad campaigns across multiple client industries (e.g., Real Estate, Commercial Services).
- Creative & Copywriting: Write compelling, direct-response ad copy and direct ad creative concepts (image/video/hooks) engineered to convert.
- Optimization & Scaling: Perform daily account optimizations, budget adjustments (CBO/ABO), audience testing, and bidding adjustments to consistently hit target Cost-Per-Lead (CPL) benchmarks.
- Tracking & Funnel Alignment: Ensure proper implementation of the Meta Pixel, Conversions API (CAPI), and lead forms to guarantee clean tracking and attribution.
- CRM & Automation Integration: Partner with our tech team to ensure leads flow seamlessly from Meta forms/landing pages into client CRMs and speed-to-lead automation sequences.
- Reporting & Analysis: Monitor daily KPIs (CTR, CPC, CPL, Conversion Rates) and provide clear performance insights and actionable next steps.
- Requirements & Qualifications 2+ years of hands-on experience managing Meta
- Proven track record of maintaining profitable CPLs in high-ticket B2B or service-based verticals.
- Deep technical mastery of Meta Ads Manager, Pixel setup, CAPI, Custom Audiences, and Lookalikes.
- Strong understanding of copywriting principles and hook creation for short-form ad content.
- Familiarity with marketing CRMs (e.g., GoHighLevel, HubSpot) and lead automation tools (e.g., Zapier) is a strong plus.
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