Website:
gleuhr.com
Job details:
Company Description Gleuhr Wellness Pvt Ltd., founded by Gagan Sidhu, is a skincare brand dedicated to the unique beauty and diverse skin needs of individuals across India. The company focuses on delivering tailored, science-backed formulations that address a wide range of skin concerns. Gleuhr blends scientific research with a passion for skincare to promote healthier, more radiant skin. The brand emphasizes individuality, encouraging customers to embrace their personal skincare journey. Team members join a mission-driven organization committed to innovation, quality, and customer well-being.
Role Description The Marketing Manager – Digital & Performance Marketing is a full-time, on-site role based in Chandigarh, India. This position is responsible for planning, executing, and optimizing digital marketing campaigns across channels such as social media, search, and display to drive brand awareness and customer acquisition. Day-to-day tasks include managing performance marketing budgets, tracking and analyzing campaign data, improving conversion funnels, and overseeing lead generation initiatives. The role also involves collaborating with creative, product, and sales teams to align messaging, develop targeted campaigns, and ensure a consistent brand presence. The Marketing Manager will continuously test new strategies, use web analytics to refine targeting, and report on key performance metrics to guide decision-making.
Job Description – Marketing Manager
Position: Marketing Manager
Department: Marketing
Experience: 3–6 Years
Location: Chandigarh
Working Days: 6 Days a Week
Timing: 10:00 AM – 6:30 PM
Role Overview
We are looking for an experienced and performance-driven Marketing Manager who can take ownership of our digital marketing campaigns, Meta advertising, content strategy, campaign planning, and overall online brand growth.
The ideal candidate should have strong hands-on experience with 360° marketing campaigns, Meta Ads, content planning, script writing, campaign execution, and performance analysis. The candidate should be able to work closely with the creative, content, sales, and business teams to convert marketing ideas into measurable results.
Key Responsibilities
360° Marketing
- Plan and execute integrated 360° marketing campaigns across digital and relevant offline channels.
- Develop campaign concepts based on business objectives, target audience, products, and offers.
- Coordinate with creative, content, sales, and other teams for end-to-end campaign execution.
- Develop monthly and quarterly marketing plans and campaign calendars.
Meta Ads & Performance Marketing
- Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
- Manage campaign budgets, audiences, creatives, placements, and objectives.
- Monitor CTR, CPC, CPM, CPL, CPA, ROAS, conversions, and revenue.
- Conduct A/B testing of creatives, copy, audiences, and campaign strategies.
- Identify underperforming campaigns and take corrective actions.
- Work towards improving lead quality, conversions, and overall campaign efficiency.
Content & Creative Strategy
- Develop content strategies for social media, digital campaigns, website, and promotional activities.
- Plan content calendars for Reels, videos, posts, carousels, Stories, and advertisements.
- Work closely with designers, video editors, and content writers.
- Ensure all creative content is aligned with the brand's positioning and marketing objectives.
Script Writing & Campaign Communication
- Develop and review video scripts, ad scripts, Reel scripts, promotional scripts, and campaign concepts.
- Create strong hooks, CTAs, and messaging for performance-driven content.
- Coordinate with the video and creative team to ensure scripts are executed effectively.
- Continuously test different messaging and creative approaches.
Analytics & Reporting
- Track campaign and marketing performance on a regular basis.
- Prepare weekly and monthly marketing performance reports.
- Analyse campaign data and identify opportunities for improvement.
- Track leads, conversions, customer acquisition costs, and marketing ROI.
- Use data to make marketing and campaign decisions.
Required Skills
- 3–6 years of experience in digital/performance marketing.
- Strong hands-on experience with Meta Ads Manager.
- Experience in planning and executing 360° marketing campaigns.
- Strong understanding of performance marketing and conversion funnels.
- Experience in content strategy and script writing.
- Strong analytical and reporting skills.
- Good understanding of social media marketing.
- Ability to manage multiple campaigns simultaneously.
- Strong communication and team coordination skills.
- Ability to work with creative, sales, content, and video teams.
Preferred Experience
- Experience with D2C, healthcare, wellness, beauty, FMCG, or consumer brands.
- Experience handling performance marketing budgets.
- Experience working with creative teams and managing campaign production.
- Knowledge of Google Ads, GA4, SEO/AEO, and CRM/lead management will be an advantage.
Key Performance Areas (KPIs)
- Meta Ads performance and ROAS
- Lead generation and lead quality
- Conversion rate
- Customer acquisition cost
- Campaign performance
- Content engagement and reach
- Revenue generated through digital campaigns
- Creative testing and optimization
- Timely execution of marketing campaigns
- Overall digital brand growth
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