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Job details:
Company: Infinite Business Development Pvt. Ltd.
Location: Kochi, Kerala
Employment Type: Full-Time
Department: Performance Marketing
Experience: 3–5 years preferred
About the Company
Infinite Business Development is a growth-focused marketing and business development company specializing in performance marketing, lead generation, and appointment-setting solutions.
We help businesses build scalable customer acquisition systems through data-driven advertising, strategic campaign execution, and conversion-focused marketing.
As we expand our operations, we are seeking a highly competent Meta Ads Specialist to lead campaign execution and deliver measurable business outcomes across our client portfolio.
Key Responsibilities
- Develop, execute, and optimize Meta advertising strategies aligned with client acquisition objectives.
- Independently manage multiple advertising accounts, budgets, and campaign lifecycles.
- Plan and execute high-performance lead generation and conversion campaigns.
- Conduct comprehensive audience research, competitive analysis, and market assessments.
- Design structured A/B testing frameworks for audiences, creatives, messaging, and campaign strategies.
- Monitor and optimize key performance indicators, including CPL, cost per qualified appointment, CAC, ROAS, and conversion rates, as applicable.
- Implement and troubleshoot Meta Pixel, Conversions API, event tracking, and attribution systems.
- Collaborate with creative, appointment-setting, and client success teams to improve campaign effectiveness.
- Develop comprehensive performance reports with actionable insights and optimization recommendations.
- Identify opportunities to scale successful campaigns while maintaining acquisition efficiency.
- Take end-to-end ownership of campaign performance, execution quality, and continuous improvement.
Required Qualifications & Experience
- Minimum 3 years of hands-on experience managing Meta advertising campaigns.
- Demonstrated success in lead generation, customer acquisition, and performance optimization.
- Advanced proficiency in Meta Ads Manager and Meta Business Suite.
- Strong understanding of campaign architecture, conversion tracking, attribution, audience segmentation, and creative testing.
- Experience managing multiple client accounts and advertising budgets.
- Strong analytical, problem-solving, and decision-making capabilities.
- Ability to independently develop and execute performance marketing strategies.
- Excellent communication, reporting, and cross-functional collaboration skills.
Preferred Qualifications
- Experience managing campaigns for education, professional training, service-based businesses, or B2B organizations.
- Familiarity with CRM platforms, lead management systems, and marketing automation.
- Experience optimizing campaigns based on lead quality, appointment attendance, and actual customer acquisition.
- Meta Blueprint certifications or equivalent professional credentials.
What We Value
We are looking for professionals who demonstrate:
Performance Ownership: Accountability for measurable business outcomes.
Strategic Thinking: The ability to translate business objectives into effective acquisition strategies.
Analytical Excellence: Strong data interpretation and optimization capabilities.
Operational Independence: The ability to manage campaigns with minimal supervision.
Continuous Improvement: A structured approach to experimentation, learning, and performance enhancement.
Compensation & Benefits
- Competitive compensation based on experience and demonstrated expertise.
- Performance-based incentives linked to agreed business objectives.
- Opportunities for professional growth and increased responsibilities.
- Exposure to multiple industries and challenging performance marketing projects.
- Collaborative, results-oriented work environment.
Application Process
Interested candidates are invited to submit:
- An updated resume.
- A portfolio featuring at least two successful Meta advertising campaigns.
- Campaign case studies outlining advertising spend, strategy, optimization approach, and measurable results.
- Relevant certifications, if available.
Shortlisted candidates will participate in a technical assessment and competency-based interview.
Click on Apply to know more.
