Website:
thenarrate.in
Job details:
Company: Narrate Business Consultancy
Location: Kochi, Kerala (On-site)
Employment Type: Full-time
Experience: 4+ years preferred
About Narrate
Narrate is a growth-focused business consultancy helping brands scale through strategy, performance marketing, technology and creative solutions.
We work with businesses across e-commerce, retail, fashion, food, education and other industries, focusing on measurable results and sustainable business growth.
We're looking for an experienced Senior Performance Marketing Specialist with strong expertise in e-commerce advertising to join our growing team.
Key Responsibilities
- Plan, execute and scale performance marketing campaigns across Meta Ads and Google Ads.
- Develop standardised workflows for campaign planning, proposals, reporting and team operations.
- Drive e-commerce sales, optimise ROAS and improve customer acquisition costs.
- Manage Shopify-focused advertising campaigns, including catalogue ads, dynamic product ads, retargeting and full-funnel strategies.
- Analyse product-level performance, customer behaviour and conversion funnels to identify growth opportunities.
- Develop and execute creative testing, audience targeting, budget allocation and campaign scaling strategies.
- Identify high-performing products, categories and customer segments to improve advertising profitability.
- Collaborate with creative, strategy and web teams to improve landing pages, customer journeys and conversion rates.
- Monitor and troubleshoot conversion tracking and attribution using Meta Pixel, Conversions API, GA4 and GTM.
- Manage lead-generation and other performance campaigns across multiple industries.
- Prepare performance reports, identify growth opportunities and provide actionable recommendations.
- Independently manage multiple client accounts while maintaining campaign performance.
Requirements
- 4+ years of hands-on experience in performance marketing preferred.
- Proven experience managing and scaling e-commerce sales campaigns is mandatory.
- Advanced knowledge of Meta Ads, including sales campaigns, catalogue advertising and campaign optimisation.
- Strong practical experience with Google Ads, including Search, Shopping and Performance Max.
- Experience working with Shopify or similar e-commerce platforms.
- Strong understanding of ROAS, CAC, CPA, AOV, LTV, MER and conversion rate optimisation.
- Experience managing advertising budgets and scaling profitable campaigns.
- Familiarity with Meta Pixel, Conversions API, GA4, GTM and Google Merchant Center.
- Strong analytical skills and the ability to translate performance data into business decisions.
- Ability to independently develop strategies, troubleshoot performance issues and manage multiple accounts.
- Good communication, collaboration and problem-solving skills.
Good to Have
- Experience working with D2C, retail or omnichannel brands.
- Understanding of e-commerce merchandising, product feeds and inventory-led advertising.
- Experience with landing page optimisation and A/B testing.
- Knowledge of CRM, WhatsApp automation and customer retention strategies.
- Prior agency experience and the ability to mentor junior team members.
Who We're Looking For
Someone who understands how e-commerce businesses grow, knows how to identify winning products, acquire profitable customers, optimise conversion funnels and scale campaigns sustainably.
- You should be comfortable taking ownership of campaigns, experimenting with new strategies and using data to make informed decisions.
Click on Apply to know more.
