MemoryTrain Creatives Private Limited
Website:
memorytrain.com
Job details:
About MemoryTrain
MemoryTrain creates culturally rooted sculptures and collectible art pieces that celebrate the
heritage, traditions and nostalgia of Kerala and India, from Kathakali and Theyyam to the Kerala
tharavadu and the neighbourhood tea shop. Every piece begins with a story and is brought to
life by our team of sculptors, painters and designers in Kochi.
The Role
We are looking for a Senior Digital Marketing Specialist to lead MemoryTrain's digital
presence and growth. You will shape how our stories reach people through paid campaigns. You
will lead the marketing team, guide and support our Junior Digital Marketer, and work closely
with the founder and our sales and content teams to grow the brand and its online sales.
Key Responsibilities
Own the digital marketing strategy and annual/monthly plans, including festive and
seasonal campaigns, aligned with brand and sales goals
Plan, run and optimise Meta Ads campaigns, tracking budgets, ROAS and CAC to
improve returns (Google Ads as and when needed)
Plan and execute campaigns for product launches, festivals (Onam, Vishu, Christmas,
Diwali and more), gifting occasions and exhibitions
Track and report performance using GA4, Meta Ads Manager and Shopify analytics, and
turn insights into action
Coordinate with the content team to get the right creatives for ads and campaigns
Drive SEO, email and WhatsApp marketing to build repeat customers
Identify and manage influencer, creator and brand collaborations, working with the
content team
Own the digital marketing department and mentor the junior marketing team
What We're Looking For
Minimum 2 years of experience in digital marketing, including running campaigns end to
end, with the ability to lead a small team
Strong hands-on experience with Meta Ads; working knowledge of Google Ads, SEO
and analytics
Experience with e-commerce or D2C brands (Shopify is a plus)
Good writing skills for ad copy and campaign messaging
Ability to work independently, take ownership and meet timelines
Good to Have
Experience with, or a genuine interest in, art, culture, craft, décor or lifestyle products
Proficiency in English and Malayalam
Experience marketing to Kerala audiences and an understanding of what connects with
them
What We Offer
Health insurance
Paid sick leave
Provident Fund
The chance to shape the digital growth of a young, story-driven brand, working directly with the
founder
A creative workplace alongside passionate artists, sculptors and designers
How to Apply
Apply through LinkedIn with your resume and portfolio links. Examples of campaigns you've led,
with results, are a strong plus.
Before applying, please take a look at memorytrain.com to get a feel for who we are. This is an
in-house role at MemoryTrain, not a position at a digital marketing agency. We'd love to hear
from people who understand what our brand is about and feel connected to it.
- Email : hr@memorytrain.com
Click on Apply to know more.
