SUBYARTH CRAFT PVT LTD
Website:
orgonitecrystals.com
Job details:
Company Description Subyarth Craft Private Limited is an e-commerce company recognized globally for its premium range of crystal urns and distinctive handcrafted products. The company maintains a strong presence on Amazon in the USA, UK, Canada, Australia, and other international marketplaces, delivering high-quality, artistically designed items to a diverse customer base. Its mission is to create meaningful products that reflect personal stories and special moments, combining traditional craftsmanship with modern design. Product offerings include carefully designed urns, keepsakes, and other finely crafted items tailored to the tastes of a discerning global clientele. Team members join a growing organization focused on elegance, innovation, and lasting customer relationships.
Role Description This is a full-time, on-site Meta Ads Expert (D2C) role based in Noida. The Meta Ads Expert will plan, build, and optimize performance-driven ad campaigns across Meta platforms (Facebook, Instagram) to scale direct-to-consumer sales. Daily responsibilities include audience research, setting up campaigns and ad sets, creating and testing ad creatives and copy, monitoring budgets and bid strategies, and analyzing performance against key metrics such as ROAS, CPA, and CTR. The role involves collaborating with marketing and creative teams to align campaigns with product launches, promotions, and brand guidelines, as well as managing tracking pixels and events for accurate attribution. The Meta Ads Expert will prepare regular performance reports, identify opportunities for growth, and implement data-backed improvements to maximize revenue and profitability.
Qualifications
- Strong expertise in Meta Ads Manager for D2C brands, including campaign setup, audience targeting, budgeting, and optimization for performance.
- Proficiency in performance marketing analytics, with the ability to interpret data, manage tracking pixels, and use tools such as Google Analytics or similar platforms.
- Experience collaborating on ad creatives and copy, with a good understanding of visual storytelling, product positioning, and A/B testing methods.
- Knowledge of e-commerce and marketplace dynamics, preferably with exposure to Amazon or other online marketplaces and D2C growth strategies.
- Excellent problem-solving skills, attention to detail, and ability to manage multiple campaigns and deadlines in a fast-paced environment.
- Effective communication and collaboration skills to work cross-functionally with marketing, design, and operations teams.
- Relevant experience in paid social advertising for consumer products; prior work with international audiences is an advantage.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience in performance marketing.
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