Royal Bee Natural Products Pvt Ltd
Website:
royalbeehoney.com
Job details:
Company Description Royal Bee Natural Products Pvt. Ltd. is an Indian honey and herbal/Ayurvedic products company with a honey legacy since 1953 and the company established in 2006. The portfolio includes Whole Night Honey, Walkwell, Calocut and a wide range of honey products. The company sells through D2C, marketplaces, distribution and export channels.
Role Description This is a full-time, on-site role based in Ghaziabad for a Manager — Performance Marketing / D2C Growth. The role involves developing and executing performance marketing strategies across digital channels to drive direct-to-consumer sales and customer acquisition. The manager will plan, implement, and optimize paid campaigns, manage budgets, and track performance metrics such as ROAS, CAC, and conversion rates. Responsibilities include collaborating with cross-functional teams on creative assets, landing pages, and offers, overseeing marketing analytics and reporting, and identifying growth opportunities through A/B testing and funnel optimization. The role also includes managing relationships with agencies or external partners, mentoring team members, and ensuring initiatives align with brand positioning and business goals.
Key Responsibilities:-
• Create the quarterly and monthly D2C growth plan by product, channel, offer, audience, creative requirement, budget and expected contribution.
• Own media budgets, weekly forecasts and reallocation decisions; maintain clear spending authority and prevent unauthorized overspend.
• Own daily campaign execution across Meta Ads and Google Ads, including budget allocation, pacing, optimization and scaling decisions.
• Build full-funnel campaigns for prospecting, retargeting, customer reactivation and cross-sell while avoiding audience overlap and unnecessary frequency.
• Create structured testing plans for hooks, offers, UGC videos, product demonstrations, static creatives, audiences, landing pages and checkout flows.
• Translate product positioning into compliant acquisition angles for Whole Night Honey, Walkwell, Calocut and Royal Bee honey products.
• Work with designers, video editors, influencers and UGC creators; issue clear briefs and convert performance insights into the next creative batch.
• Lead and review the work of performance executives, freelancers and agencies; define deliverables, approve changes and coach the team using evidence.
• Maintain Meta Pixel and Conversions API event quality, event deduplication, domains, attribution settings and purchase-value accuracy.
• Maintain GA4, Google Tag Manager, Google Ads conversion actions, UTMs and channel-level reporting; reconcile platform events with Shopify orders.
• Analyse the complete order funnel: order placed, prepaid/COD, COD confirmation, shipped, delivered, cancelled, NDR, RTO and refunded.
• Report net delivered revenue, net CAC, delivered ROAS/MER and contribution after discounts, COGS, freight, payment/COD fees, RTO and ad spend.
• Identify landing-page, offer, price, trust, speed, checkout and follow-up improvements that can raise conversion and delivered-order rates.
• Coordinate with customer support, CRM/WhatsApp and logistics teams to reduce COD cancellation, NDR and RTO leakage.
• Present weekly business reviews and monthly forecasts to the Director, including spend, delivered revenue, contribution, risks and required decisions.
• Maintain campaign naming, change logs, budgets, access control and weekly/monthly dashboards; escalate tracking or policy risks immediately.
• Monitor competitor messaging and platform changes without copying claims or violating advertising, product or consumer-protection rules.
Required Experience & Skills:-
• 4–7 years of hands-on performance marketing experience, including at least one role with meaningful D2C budget and business-result ownership.
• Direct experience managing purchase or revenue campaigns for a D2C, e-commerce, wellness, nutraceutical, Ayurveda, FMCG, beauty or personal-care brand.
• Strong Meta Ads Manager skills: campaign structure, Sales objective, Advantage+ tools, audience strategy, creative testing, retargeting, exclusions, budget control and attribution interpretation.
• Strong Google Ads skills: Search, Performance Max/Shopping where eligible, YouTube, remarketing, keyword and negative-keyword control, bidding and conversion setup.
• Working proficiency with Shopify Analytics, GA4, GTM, Meta Pixel, Conversions API, event deduplication, UTMs and spreadsheet reporting.
• Ability to read business numbers including AOV, conversion rate, CAC, contribution margin, prepaid mix, cancellation, NDR, RTO, repeat purchase and LTV.
• Ability to brief and assess UGC and ad creatives based on hooks, retention, click intent, conversion quality and fatigue—not personal taste alone.
• Experience leading internal team members, external agencies, freelancers or creators with clear targets, review cadences and accountability.
• Comfort working from the Sahibabad/Ghaziabad office and coordinating daily with design, sales, customer support and logistics teams.
• Clear written communication, disciplined reporting, high ownership and willingness to explain both winning and losing decisions.
Preferred Qualification-
• Managed at least ₹10–30 lakh in monthly advertising spend with independently verifiable ownership and budget accountability.
• Experience reducing COD cancellations or RTO through confirmation flows, audience exclusions, offer changes or courier/pincode analysis.
• Experience with product feeds, Merchant Center, WhatsApp/CRM attribution, call conversions or marketplace advertising.
- Google Ads, GA4 or Meta certification; certification supports but does not replace live operating evidence.
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