Website:
mantle.international
Job details:
Role Description
We are looking for a Junior Performance Marketer who can support the planning, execution, optimisation, and reporting of paid digital campaigns for our clients. The role requires someone who understands the fundamentals of digital advertising, is comfortable working with numbers and data, and can translate campaign performance into actionable insights.
You will work closely with the strategy, creative, social media, and account management teams to plan and execute performance campaigns across platforms such as Meta and Google, while ensuring that creative, targeting, budgets, and performance work together to achieve client objectives.
Role Responsibilities
- Assist in planning and executing paid media campaigns across Meta, Google, and other relevant advertising platforms.
- Set up and manage campaigns, ad sets, audiences, creatives, budgets, and targeting.
- Monitor campaign performance on a daily basis and identify opportunities for optimisation.
- Track key performance metrics including CTR, CPC, CPM, CPL, CPA, ROAS, conversions, and overall campaign efficiency.
- Conduct audience research and assist in developing relevant targeting strategies.
- Work with the creative team to develop performance-focused ad concepts, copy, hooks, and creative requirements.
- Analyse ad creative performance and identify which formats, messages, and concepts are driving results.
- Perform basic A/B testing across audiences, creatives, messaging, placements, and campaign structures.
- Manage campaign budgets and ensure efficient utilisation of ad spends.
- Prepare regular performance reports with clear insights, observations, and recommendations.
- Identify campaign issues such as high costs, low CTR, poor conversion rates, or underperforming creatives and recommend corrective actions.
- Assist in setting up and monitoring tracking, pixels, events, UTM parameters, and conversion data.
- Stay updated with changes in advertising platforms, algorithms, targeting options, policies, and industry trends.
- Coordinate with social media, content, design, video, and account management teams to ensure campaigns are executed effectively.
- Support senior team members in developing media plans, campaign strategies, forecasts, and performance projections.
- Present campaign performance and insights to internal teams and clients when required.
Role Requirements
- 0–2 years of experience in performance marketing, paid media, digital marketing, or a similar role.
- Basic understanding of Meta Ads and Google Ads.
- Good understanding of digital advertising metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, and conversion rate.
- Comfortable working with numbers, spreadsheets, dashboards, and performance data.
- Ability to analyse campaign data and identify patterns, problems, and opportunities.
- Basic understanding of audience targeting, retargeting, lookalike audiences, campaign objectives, and conversion funnels.
- Strong attention to detail, particularly while setting up campaigns and monitoring budgets.
- Good communication and coordination skills.
- Ability to work on multiple clients and campaigns simultaneously.
- Willingness to learn and experiment with different campaign strategies and creative approaches.
- Strong curiosity about why an ad performs well or poorly — not just whether it did.
Good to Have
- Experience managing live Meta or Google Ads campaigns.
- Familiarity with Google Analytics, Google Tag Manager, Meta Events Manager, Looker Studio, or similar tools.
- Understanding of lead generation, e-commerce, and conversion campaigns.
- Basic knowledge of landing page optimisation and conversion funnels.
- Experience with reporting and dashboarding tools.
- Basic understanding of creative testing and performance-oriented content.
- Familiarity with Excel or Google Sheets.
- Relevant certifications such as Meta Blueprint or Google Ads certifications.
Why Join Us
You'll work across multiple brands, industries, and campaign objectives, giving you exposure to both the creative and analytical sides of digital marketing.
At Mantle International, performance marketing isn't treated as simply "put money behind an ad and check the numbers." You'll work alongside strategists, social media managers, designers, editors, and content teams to understand how creative, audience, media, and business objectives come together to drive results.
This is a hands-on role for someone who wants to build strong fundamentals in performance marketing, learn quickly, and grow into a well-rounded performance marketer.
How to Apply
Send us your CV along with relevant performance marketing experience, campaign examples, certifications, dashboards, case studies, or any paid media work you have handled.
If you are a fresher, you can also share projects, internships, certifications, or campaigns you have worked on as part of your learning.
Remuneration
₹2,40,000 – ₹4,00,000 per annum, depending on experience, skills, and suitability for the role.
Click on Apply to know more.
