Website:
filliandme.com
Job details:
About Filli and Me
Filli and Me is an early years brand with a vision to make parenting easier and childhood more fun. Launched in April 2026, the brand has been built with a clear ambition: to become India's best-in-class early years brand. Starting with the kids' accessory space, we have launched a range of differentiated, ergonomic backpacks and will be launching several exciting new ranges over the next few quarters. We have recently raised a round of pre-seed funding from D2C Insider Angels and marquee investors who have partnered with us on this growth journey. This is a brand built to be big, and we're moving fast.
About the Role
This is a growth mandate. We're looking for a Marketplace Consultant to drive rapid, foundationally strong growth for Filli and Me across Myntra, Amazon, FirstCry, and Nykaa — growth that compounds, not one-off spikes — while building the operating foundation this channel will run on as we scale.
Key Responsibilities
- Deliver on numbers as per the Annual Operating Plan Work closely with the founders to align on a roadmap for the next six months, and deliver against the AOP.
- Run performance marketing Plan and run ads across Myntra, Amazon, FirstCry, and Nykaa in line with agreed budgets, delivering the required ROAS on each platform.
- Set up marketplace operations Work with the internal team to establish the processes and workflows marketplace operations will run on.
- Own pricing and catalog hygiene Maintain the discount structure across platforms per brand guidelines, and ensure the catalog — content and imagery included — cuts through clutter on the marketplace and clearly communicates the brand's value proposition.
- Drive joint business planning Lead quarterly JBP conversations with category managers/heads at each marketplace to unlock growth.
- Unlock non-paid visibility Secure marketing support and visibility beyond paid ads — features, campaigns, and other organic growth levers.
- Protect premium positioning Grow the channel in a way that strengthens Filli and Me's premium positioning, balancing growth with long-term brand equity.
What We're Looking For
- Minimum 8–10 years of experience working with e-commerce/marketplace platforms
- Experience in the kids category is a very strong plus; experience in lifestyle categories like accessories and apparel would also be beneficial
- Proven track record running ads, owning ROAS/P&L on both Myntra and Amazon, and delivering growth targets
- Ideally comes with your own team who can also support day-to-day operations alongside our internal team
- Comfort with catalog management, content optimization, and platform operations
- Experience with quarterly business planning / JBP conversations with marketplace category teams
- A strong instinct for building and scaling premium brands on marketplaces, with the judgment to know which growth levers to use
- Analytical and data-driven, with comfort using AI tools
- A strong owner of numbers, driven to deliver results
- A strong builder, excited by the challenge of growing a new brand from its early days
- Willing to work closely with the internal team to deliver
Location & Ways of Working
Preference is for candidates based in Delhi NCR, with a hybrid working arrangement — including weekly or fortnightly in-person touchpoints. Candidates based outside Delhi NCR can also be considered, provided frequent, structured touchpoints are put in place to ensure constant coordination and alignment with the team.
Click on Apply to know more.
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