Website:
skytechaviation.co.in
Job details:
Location: Delhi NCR
Experience: 7–12 Years
Employment Type: Full-Time
Department: Digital Marketing
Reporting To: Management / Director
Salary- 80,000 to 1,00,000 rupees per month
Job Summary
We are looking for an experienced and result-oriented Head of Digital Marketing to lead our digital marketing strategy, brand presence, lead generation, performance marketing, and online growth initiatives.
The candidate will be responsible for developing and executing comprehensive digital strategies across paid and organic channels, managing digital campaigns, driving qualified leads, and improving overall online visibility and conversions.
Key Responsibilities
- Develop and execute the overall digital marketing strategy aligned with business objectives.
- Lead Performance Marketing campaigns across Google Ads, Meta Ads, YouTube and other relevant platforms.
- Drive lead generation, customer acquisition and conversion through digital channels.
- Manage and optimize SEO, SEM, social media, content marketing and website performance.
- Plan and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Monitor campaign performance, CPL, CPA, ROAS, conversions and other key metrics.
- Manage digital marketing budgets and ensure effective utilization of marketing spend.
- Develop monthly and quarterly digital marketing plans and performance reports.
- Work closely with the creative, content, sales and business teams to ensure campaign alignment.
- Lead and mentor the digital marketing team, including performance marketing, SEO, social media, content and creative resources.
- Identify new digital platforms, trends and opportunities for business growth.
- Conduct competitor and market analysis to identify opportunities.
- Improve website traffic, engagement, lead quality and conversion rates.
- Coordinate with agencies, freelancers and external digital partners whenever required.
- Ensure consistent brand communication across all digital platforms.
- Use analytics and data insights to identify gaps and continuously improve campaign performance.
Required Skills
- Strong knowledge of Google Ads and Meta Ads.
- Expertise in performance marketing and lead generation.
- Good understanding of SEO, SEM, social media and content marketing.
- Experience with Google Analytics, Google Search Console, Meta Business Suite and reporting tools.
- Strong analytical and data-driven approach.
- Excellent team management and leadership skills.
- Strong communication and strategic planning abilities.
- Ability to manage multiple campaigns and projects simultaneously.
- Strong understanding of digital marketing funnels and conversion optimization.
Qualification
- Bachelor's/Master's degree in Marketing, Digital Marketing, Business Administration or a related field.
- Relevant certifications in Google Ads, Analytics, Meta or other digital marketing platforms will be an advantage.
Key Performance Indicators (KPIs)
- Qualified lead generation
- Cost Per Lead (CPL)
- Conversion rate
- Website traffic and organic growth
- ROAS / campaign ROI
- Social media growth and engagement
- Lead quality
- Digital revenue contribution
- Overall performance of the digital marketing team
Click on Apply to know more.
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