Website:
magickworld.in
Job details:
Company Description MagickWorld is India’s kids-first travel and lifestyle platform, focused on helping modern families travel, shop, and experience local culture together. Through curated stays, shops, clubs, and nature-infused getaways, the platform supports parents raising curious children with verified, kid-friendly experiences. MagickWorld combines deep parent empathy, local flavor, and strong storytelling to make family exploration across India easier and more joyful. The company is building a community-first, content-led ecosystem designed to spark connection, delight, and convenience for families on the move. As MagickWorld expands across India, team members have the opportunity to shape a distinctive brand at the intersection of travel, lifestyle, and parenting.
Role Description This is a full-time, on-site Marketing Manager role based in Jaipur. The Marketing Manager will lead branding initiatives, ensuring visual identity and messaging are consistent across digital and offline touchpoints. Day-to-day responsibilities include overseeing design projects, managing content editing and quality for campaigns, and driving performance marketing efforts across channels such as social media, search, and email. The role involves collaborating closely with founders, creative teams, and partner brands to plan and execute marketing campaigns that grow awareness, engagement, and conversions. The Marketing Manager will track campaign performance, optimize budgets, and generate insights to support data-informed decision-making while contributing to MagickWorld’s parent-focused community and storytelling.
Qualifications
- Branding and visual identity skills, including experience shaping and maintaining a cohesive brand for consumer-facing platforms.
- Design-related capabilities, such as collaborating with designers, understanding layout and aesthetics, and reviewing creative assets for consistency and impact.
- Editing and content quality skills, including copy editing, refining campaign messaging, and ensuring clear, engaging, and brand-aligned communication.
- Performance marketing expertise, including planning and optimizing paid campaigns across channels (e.g., social, search, display) and using analytics tools to measure results.
- Strategic marketing and campaign planning experience, with the ability to translate business goals into integrated marketing initiatives.
- Strong communication and collaboration skills, with the ability to work cross-functionally and present ideas and performance insights clearly.
- Experience in consumer, lifestyle, travel, or parenting-focused brands is beneficial, especially within the Indian market.
- Bachelor’s degree in Marketing, Communications, Design, Business, or a related field, or equivalent practical experience.
- Comfort working in a fast-paced, growth-focused environment and willingness to experiment, learn, and iterate quickly.
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