Website:
magickworld.in
Job details:
Company Description MagickWorld is India’s kids-first travel and lifestyle platform, dedicated to helping modern families discover meaningful stays, shops, clubs, and getaways across the country. The platform curates kid-friendly boutique accommodations, quality children’s products, and enriching local classes and events, with a strong focus on parent empathy and local culture. MagickWorld combines storytelling, discovery, and community to help families experience India in playful, thoughtful ways. With offerings spanning stays, shopping, clubs, and nature-infused group retreats, the team is building a community-first, content-led ecosystem that sparks joy and connection for families on the move.
Role Description This is a full-time, on-site Marketing Manager role based in Jaipur, focused on performance marketing, WhatsApp and Instagram marketing, Canva-based design, and video editing. The Marketing Manager will plan and execute performance campaigns to drive awareness, engagement, and conversions across digital channels, with special emphasis on family-focused audiences. Day-to-day responsibilities include managing WhatsApp and Instagram communications, creating and scheduling content, optimizing campaigns based on analytics, and coordinating with the content and product teams to ensure consistent brand messaging. The role also involves designing creatives using Canva, editing short-form videos for social and promotional use, and experimenting with new formats to enhance community engagement. The Marketing Manager will track key metrics, report on campaign performance, and contribute ideas to improve MagickWorld’s digital presence and growth.
Qualifications
- Strong performance marketing skills, including campaign planning, optimization, and analysis across paid and organic digital channels.
- Hands-on experience with WhatsApp and Instagram marketing, including audience segmentation, content scheduling, direct engagement, and community building.
- Proficiency in Canva for designing social media creatives, banners, and basic marketing collateral.
- Practical video editing skills for short-form content, reels, and promotional clips suitable for social platforms.
- Ability to interpret marketing analytics and derive actionable insights to improve campaigns and content strategy.
- Excellent written and verbal communication skills, with an understanding of family and children-oriented audiences.
- Strong organizational and time management skills, with the ability to handle multiple campaigns and deadlines on-site in Jaipur.
- Bachelor’s degree in Marketing, Communications, Media, or a related field; prior experience in consumer or lifestyle brands is an advantage.
- Comfort working in a fast-paced, collaborative environment and openness to experiment with new tools, formats, and platforms.
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