Website:
oxygenauto.in
Job details:
JOB DESCRIPTION
Marketing Manager – Oxygen Auto
Vehicle Scrapping & Used Auto Parts | Noida, UP | Full-Time
About the Company
Oxygen Auto is a leading startup in the ELV (End-of-Life Vehicle) recycling space. We run a government Registered Vehicle Scrapping Facility (RVSF) in UP, operating in strict alignment with India's National Vehicle Scrappage Policy. Additionally, we aggregate multiple RVSFs and provide them with end-of-life vehicles near to their yards.
Our vision is to build a scalable, compliant, and technology-driven vehicle scrapping ecosystem that formalizes the unorganized market and sets new benchmarks in transparency, operational efficiency, and customer trust. We are positioning Oxygen Auto as a credible and future-ready brand in India’s mobility landscape as we currently operate at the intersection of automotive, sustainability, and technology.
Role Overview
We are looking for a sharp, results-driven Marketing Manager to own and lead all marketing activities for the company. This is a senior in-house role where you will build the marketing function from the ground up — hiring your team, working with freelancers, and driving measurable outcomes across two distinct goals: (1) acquiring old cars from whole of northern India car owners with special focus on Delhi NCR, and (2) growing our used spare parts e-commerce platform across India.
Key Responsibilities Strategy & Leadership
- Own the end-to-end marketing strategy for both business verticals — car acquisition and spare parts sales.
- Build and manage the in-house marketing team — SEO specialist, ads manager, content creator, field executive.
- Manage external freelancers for things where we don’t have inhouse capability such as but not limited to backlink building, PR, video/creatives designing, SEO for AI search etc.
- Report directly to the founder with clear weekly KPIs — leads generated, cost per lead, rankings, ROAS.
Car Acquisition — Delhi NCR
- Plan and execute Google Search Ads and Meta Ads targeting Delhi NCR car owners with 10+ years old vehicles.
- Build content & local SEO presence — area-specific landing pages for every major zone/state.
- Develop referral programs with RTO agents, used car dealers, and insurance surveyors.
- Oversee field marketing executive and on-ground outreach in Delhi NCR residential areas.
Spare Parts E-Commerce Growth
- Drive traffic to the spare parts website through SEO, Google Shopping ads, and marketplace listings (India Mart, Justdial etc).
- Develop content strategy — part-specific and model-specific pages, compatibility guides, mechanic-targeted blogs.
- Build WhatsApp marketing campaigns targeting workshops across UP and nearby states.
- Coordinate with tech team to improve website UX and conversion rate, utilizing data and. configuring/building AI based tools for improving efficiency of your team.
Content & Brand
- Oversee all content — social media, website, ads, PR, influencer platforms, enable auto comment/reply on social pages as well as on general chatter on internet around scrapping.
- Ensure consistent brand positioning as India's most tech-advanced and trusted scrapping company.
- Identify PR opportunities — automotive media, startup publications, government RVSF coverage, both free and paid.
- Build high-authority backlinks through PR coverage, automotive content partnerships and also relevant influencers.
What We're Looking for Must Have
- 5–8 years of digital marketing experience with at least 2 years in a leadership or managerial role.
- Proven track record running Google Ads and Meta Ads with measurable lead generation results — must be able to show actual campaign dashboards from past work.
- Hands-on SEO experience — on-page, local SEO, content strategy, link building etc.
- Experience of managing a team or freelancers.
- Strong analytical mindset — comfortable with Google Analytics, Search Console, and ads dashboards.
- Based in Delhi NCR or willing to relocate to Noida.
Good to Have
- Experience in automotive, e-commerce, or marketplace businesses.
- Familiarity with Zoho CRM or similar tools.
- Experience of talking to tech team/developer for daily needs of your team so that you can plan and automate your team’s work more and more using AI.
- Understanding of local/regional marketing in Delhi NCR and other northern states.
- Google Ads certified and/or Meta Blueprint certified.
What We Offer
- Competitive salary: INR 7-10 LPA, based on experience plus incentives.
- Full ownership of the marketing function — this is a leadership role, not an executive role.
- Dedicated budget to hire your team, work with specialists and also help them hands-on.
- Monthly ad spend budget to manage, which can be upgraded based on results.
- Direct access to the founders — fast decisions, no bureaucracy.
- Opportunity to build India's most recognizable automotive brand from the ground up.
How to Apply
Send your CV and a brief note answering these two questions to hrd@oxygenauto.in;
- Share one Google Ads or SEO campaign you've run — what was the goal, what did you do, and what was the result?
- If given a ₹30,000/month ad budget to generate car scrapping leads in Delhi NCR — walk us through exactly how you'd set it up.
Candidates who answer these questions will be prioritised. We don't care about degrees — we care about results and intent.
Click on Apply to know more.
