Lumen Technologies
Website:
lumen.com
Job details:
Position Overview
The Partner Marketing Content & Campaign Specialist will create compelling partner-facing content, enablement assets, and marketing campaigns that help partners effectively communicate Lumen's value proposition, drive customer engagement, and accelerate pipeline growth. This role requires a strong storyteller who can translate complex technology solutions into clear, persuasive, and sales-focused messaging.
Key Responsibilities
Partner Content & Enablement
- Develop partner-facing assets including sales one-pagers, solution briefs, pitch decks, playbooks, email campaigns, landing page content, and campaign toolkits.
- Create enablement materials that help partners position Lumen's solutions and differentiation effectively.
- Ensure all content is clear, concise, on-brand, and optimized for partner sales execution.
Campaign Messaging & Content Creation
- Build messaging frameworks for partner recruitment, activation, demand generation, and customer expansion campaigns.
- Create campaign assets including email copy, digital ads, social content, web copy, and "campaigns-in-a-box."
- Adapt messaging for different audiences including partner sellers, principals, and ecosystem partners.
Creative Storytelling & Copywriting
- Transform complex technology concepts into compelling, benefit-driven stories.
- Maintain a consistent brand voice while tailoring content to various partner segments and sales motions.
- Edit and optimize content for clarity, accuracy, and executive-ready quality.
Collaboration & Optimization
- Partner with Channel Marketing, Sales, Product Marketing, and Partner Program teams to align content with business priorities.
- Gather partner and field feedback to improve content effectiveness.
- Monitor content performance and refine assets based on engagement, adoption, and campaign results.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Business, or related field.
- 8-12 years of experience in content marketing, copywriting, campaign development, sales enablement, or partner marketing.
- Strong writing, editing, and storytelling skills.
- Experience creating sales and marketing content for internal teams, customers, or channel partners.
- Ability to manage multiple projects in a fast-paced environment.
- Excellent communication skills and attention to detail.
Preferred Qualifications
- Experience in B2B technology, telecommunications, SaaS, or channel marketing.
- Understanding of partner ecosystems and indirect sales models.
- Experience with digital marketing campaigns and content performance metrics.
- Familiarity with Canva, Adobe Creative Suite, Figma, or similar design tools.
- Experience working in a matrixed, cross-functional organization.
- Shift timings-2.00pm-11.00pm IST/5.00pm-2.00am IST
We are an equal opportunity employer committed to fair and ethical hiring practices. We do not charge any fees or accept any payment from candidates at any stage of the recruitment process.
Website Copywriter, Market Development, Marketing Lead
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