Website:
omicsveu.com
Job details:
Company: BioGenex Life Sciences
Level: Mid-Level
Function: Marketing
Location: Hyderabad
About the Role
BioGenex is looking for an experienced Marketing Manager to lead integrated marketing initiatives across conventional and digital channels for its life sciences, diagnostics, molecular pathology and laboratory automation portfolio.
The ideal candidate should have hands-on experience in traditional marketing, exhibitions and conferences, product marketing, digital campaigns, content development, lead generation and marketing analytics. The role will work closely with Product Management, Sales, International Business, Applications and external creative partners to strengthen brand visibility, generate qualified leads and support commercial growth.
Key Responsibilities
Conventional & Product Marketing
- Develop and execute annual marketing plans aligned with business, product and revenue objectives.
- Plan and manage participation in industry conferences, exhibitions, trade shows, workshops, CME programs and scientific events.
- Coordinate booth planning, branding, promotional materials, product demonstrations and pre/post-event campaigns.
- Develop marketing collateral including brochures, product catalogues, flyers, posters, application notes, advertisements, presentations and sales-support materials.
- Work with Product Management and Application teams to translate technical and scientific information into compelling customer-facing communication.
- Support new product launches through positioning, messaging, launch campaigns, sales enablement and customer communication.
- Develop customer, distributor and KOL engagement programs.
- Support regional and international sales teams with localized marketing materials and promotional initiatives.
- Coordinate with advertising agencies, printers, designers, video agencies and other external vendors.
Digital Marketing
- Develop and execute integrated digital marketing campaigns across LinkedIn, Google, email, website and other relevant digital channels.
- Manage social media calendars, campaign content and audience engagement.
- Plan and execute email marketing and marketing automation campaigns for lead nurturing and customer engagement.
- Drive website content updates, product-page optimization, landing pages and lead-generation initiatives.
- Manage SEO and support paid digital campaigns including Google Ads and social media advertising.
- Develop digital content including product campaigns, scientific posts, videos, infographics, webinars and customer success stories.
- Monitor website traffic, campaign engagement, lead generation and conversion metrics using relevant analytics tools.
- Use CRM and marketing automation platforms to track campaign performance and lead progression.
Marketing Analytics & Operations
- Define and monitor marketing KPIs including leads, campaign engagement, conversions, event ROI, website performance and marketing-generated pipeline.
- Prepare monthly and quarterly marketing performance dashboards and management reports.
- Analyze customer, competitor and market trends to identify opportunities for campaign optimization.
- Manage marketing budgets, campaign timelines and vendor deliverables.
- Ensure consistency of brand identity and messaging across all offline and digital channels.
- Maintain organized marketing assets, campaign calendars and content repositories.
Requirements
Candidate Profile
- 4–7 years of relevant marketing experience, preferably in life sciences, diagnostics, medical devices, biotechnology, pharmaceuticals, healthcare or scientific instrumentation.
- Demonstrated experience across both traditional/conventional marketing and digital marketing.
- Hands-on experience managing exhibitions, conferences, product launches and marketing campaigns.
- Strong experience developing marketing collateral and working with creative/design agencies.
- Understanding of digital marketing including social media, email marketing, SEO, paid campaigns and website management.
- Experience with CRM, marketing automation and marketing analytics tools.
- Strong written and verbal communication skills.
- Ability to understand scientific or technical products and translate them into clear commercial messaging.
- Strong project management, vendor management and cross-functional collaboration skills.
- Comfortable managing multiple campaigns and priorities simultaneously.
Preferred Skills
- Experience marketing diagnostics, pathology, IHC/ISH/FISH, laboratory automation, molecular diagnostics or life-science products.
- Experience working with distributors and international markets.
- Knowledge of Zoho CRM / Zoho Marketing Automation or similar platforms.
- Experience with Google Analytics, Google Ads, LinkedIn Campaign Manager and SEO tools.
- Familiarity with Canva, Adobe Creative Suite or similar creative tools is an advantage.
- Experience organizing webinars, workshops, KOL programs and scientific marketing initiatives.
Key Competencies
- Integrated Marketing Strategy
- Conventional & Event Marketing
- Digital Marketing
- Product Marketing
- Content Development
- Lead Generation
- Conference & Exhibition Management
- Marketing Automation
- CRM & Campaign Management
- SEO & Social Media Marketing
- Marketing Analytics & KPI Tracking
- Agency & Vendor Management
- Product Launch Management
- Brand Management
- Cross-Functional Collaboration
Benefits
- 5 Day working
- Provident Fund
- Health & Accidental Insurance
- Leave Encashment
- Travel Allowance
- Bus Facility
Click on Apply to know more.
