Rosemount International Preschool
Website:
rosemountedu.com
Job details:
Industry: Preschool / Early Childhood Education
Experience: 5–8 years
Role Overview
We are looking for a PR & Marketing Strategist to drive brand building, parent
engagement, admissions growth, and B2B franchise expansion for our growing preschool
chain.
Key Responsibilities
• Brand Positioning: Develop and strengthen brand positioning, messaging, identity,
and overall brand strategy.
• Parent Engagement: Build meaningful parent communities through campaigns,
events, content, workshops, referrals and advocacy.
• Admissions Marketing: Plan and execute multi-centre admission campaigns across
digital, offline, PR, events and local-area marketing.
• PR & Thought Leadership: Build media relationships, generate PR opportunities,
and establish the brand as a trusted voice in early childhood education.
• Digital & Content: Drive social media, content, website, influencer, and digital
campaigns for both B2C and B2B audiences.
• Franchise Marketing: Develop marketing strategies to generate qualified franchise
leads and support B2B expansion across cities.
• Centre Marketing: Create scalable marketing playbooks and campaigns for existing,
new and franchise centres.
• Partnerships & Events: Build partnerships with parenting communities, corporates,
residential communities, healthcare professionals and other relevant ecosystems.
• Performance & ROI: Track leads, admissions, engagement, franchise enquiries,
conversion rates and marketing ROI.
Ideal Candidate
• 4+ years of experience in Brand Marketing, PR, Digital Marketing, Consumer
Marketing, or related fields. (Preferably from Education/Preschool)
• Strong understanding of B2C + B2B marketing and local-market campaigns.
• Experience in multi-location/multi-centre businesses is must.
• Strong communication, storytelling, campaign management, and stakeholder
management skills.
• Data-driven, creative, entrepreneurial, and comfortable working in a fast-growing
environment.
Click on Apply to know more.
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