Website:
ikigaischools.com
Job details:
Job Title: Manager - Marketing & Business Development
Job Category: Student Admissions Counselor
Location: Sector 116, Noida, Uttar Pradesh
Reports To: Branch Head
Working Hours: 11:00am to 8:00pm - 6 days a week
CTC: Fixed - INR 40,000 onwards. |. Variable - attractive Commissions and Incentive Programs
Job Summary:
The Manager will play a pivotal role in fostering and nurturing relationships with prospective and current students at Ikigai Schools. This role requires an individual who can effectively drive student acquisition through various channels, including tele-calling, referral programs, social media, and online business directories. The Senior Executive will also provide in-depth counseling to students regarding course selection, extension programs, career opportunities, and fee structures, ensuring a seamless experience from inquiry to enrollment. Additionally, this position will oversee payments, receipts, and invoicing, track student attendance issues, and resolve any concerns that may arise, all while working closely with management to ensure smooth operations.
Key Responsibilities:Lead Generation of Students:
- Tele-calling: Proactively reach out to prospective students to introduce Ikigai Schools' offerings, answer questions, and encourage enrollment.
- Student Referral Programs: Engage with current students and alumni to generate referrals and encourage word-of-mouth marketing for new admissions.
- Social Media Networking: Use platforms like Facebook and Instagram to interact with potential students, promote programs, and drive inquiries.
- Online Business Directories: Leverage platforms such as Just Dial, Google Business, and WhatsApp Business to generate leads and respond to student inquiries.
- Email and SMS/Whatsapp Marketing: Manage campaigns that reach out to prospective students with relevant course information, offers, and event invitations.
Student Counseling:
- Course Selection Counseling: Provide personalized counseling sessions for prospective students, guiding them to select the most appropriate course based on their interests and career goals.
- Extension Program Counseling: Advise current students about available extension programs and how they can further enhance their skills and career prospects.
- Career Opportunities Counseling: Offer guidance on how students can leverage their education at Ikigai Schools to build a successful career in the arts.
- Fee Structure and Payment Counseling: Inform students and parents about the fee structure, payment modes, and available payment plans to ensure clarity and financial planning.
Payments, Receipts & Invoicing:
- Payment Receipts: Generate payment receipts for students in a timely and accurate manner.
- Course Invoices: Prepare and issue invoices for enrolled students and follow up on outstanding payments.
- Manage Multiple Payments: Track and manage student payments, including EMIs, balance payments, and payment histories, ensuring smooth financial transactions.
Issue Resolution:
- Attendance Issues: Track and resolve basic student attendance issues, collaborating with the management and teaching staff to address concerns.
- Escalate Anomalies: Identify and bring to the management's attention any anomalies related to student finance, teacher-student issues, or fee discrepancies.
Key Performance Indicators (KPIs):
- Number of Qualified Leads Generated: Achieving targeted lead generation through various channels (tele-calling, social media, referral programs, etc.).
- Number of New Admissions: Successfully converting leads into new student enrollments.
- Number of Renewals: Managing and ensuring the renewal of existing students for continuation in extension programs and new courses.
Desired Skills and Qualifications:
- Education: A bachelor’s degree in any field; specialization in communications, marketing, hotel management or business is a plus.
- Experience: 3-4 years of experience in student relations, sales, marketing, front office or similar roles, preferably in the education sector.
- Communication Skills: Strong verbal and written communication skills, with the ability to counsel and engage students effectively.
- Technical Skills: Proficiency in using online business directories (Just Dial, Google Business, etc.), social media platforms (Facebook, Instagram), and WhatsApp Business. Familiarity with basic financial tools for invoicing and receipts.
- Customer Service: Excellent problem-solving skills with a strong commitment to student satisfaction.
- Organization: Highly organized, with the ability to handle multiple tasks, track payments, and resolve issues efficiently.
- Positive Attitude: A proactive, self-motivated individual who thrives in a dynamic and fast-paced environment.
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