Website:
bitspilani-digital.edu.in
Job details:
Post / Job Title: Manager- Brand Marketing & Partnerships
Job Type: Full Time
Reporting to: DGM- Marketing
No. of Positions: 1
Department: Marketing & Communications
Location: Gurgaon
We are looking for a Manager – Brand Marketing & Partnerships to lead strategic partnerships, brand campaigns, and experiential marketing initiatives that strengthen the BITS Pilani Digital brand. The role offers significant ownership, cross-functional collaboration, and the opportunity to create meaningful impact in the education ecosystem.
Principal Accountabilities & Responsibilities
1. Strategic Marketing Initiatives
- Lead high-impact marketing initiatives that strengthen the BITS Pilani Digital brand and support business growth.
- Build and execute initiatives such as institutional collaborations, ambassador programs, referral initiatives, strategic campaigns, and new marketing opportunities.
- Identify innovative ways to increase brand awareness, learner engagement, and market presence.
2. Brand Partnerships & Collaborations
- Build strategic partnerships with colleges, universities, industry bodies, brands, and ecosystem partners.
- Develop collaborations that create meaningful learner experiences while strengthening brand visibility and reach.
3. Brand Experiences & Activations
- Lead experiential marketing initiatives including industry events, campus activations, career fairs, learner meetups, and brand experiences.
- Identify platforms where BITS Pilani Digital can meaningfully engage with learners, professionals, and industry leaders.
4. Cross-functional Marketing
- Partner with Admissions, Product, HR, and brand teams to deliver strategic marketing initiatives.
- Support high-priority business projects and contribute to integrated marketing efforts across the organization and position the BITS Pilani Digital brand.
Skill and Ability Requirements
- Strong understanding of brand marketing, with the ability to blend traditional and digital marketing approaches to create integrated campaigns and experiences.
- Strategic thinker who can translate ideas into exceptional execution and measurable business outcomes.
- Strong understanding of digital marketing, consumer behaviour, content, and creative execution across online and offline channels.
- Curious and innovative, with a passion for experimenting, challenging convention, and bringing fresh marketing ideas to life.
- Excellent project management and stakeholder management skills, with the ability to lead cross-functional initiatives from concept to execution.
- Equally comfortable shaping strategy and rolling up your sleeves to deliver exceptional execution.
- Highly proactive, entrepreneurial, and comfortable working in a fast-paced environment with a high degree of ownership.
Qualification & Experience
5–6+ years of total marketing experience across Brand Marketing, Consumer Marketing, Strategic Marketing, Partnership Marketing, Experiential Marketing, or Integrated Marketing.
- Bachelor's degree in Marketing, Business, Communications, or a related field. MBA or Master's degree preferred.
- Experience working with consumer brands, D2C, technology, education, or other high-growth businesses will be an advantage.
- Proven experience in leading brand campaigns, strategic partnerships, experiential marketing, or cross-functional marketing initiatives.
- Strong understanding of integrated marketing across digital and offline channels, with the ability to build innovative campaigns and brand experiences.
- Demonstrated ability to manage multiple stakeholders, drive projects independently, and deliver measurable business outcomes.
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