BeastLife
Website:
beastlife.in
Job details:
About Beastlife
Beastlife is a fast-growing fitness and nutrition brand building the next generation of products for consumers who want to live stronger, healthier and more active lives.
We are looking for a Senior Brand Manager who can help transform Beastlife from a fast-growing D2C business into a distinctive, culturally relevant and loved consumer brand.
About the Role
This is a brand-building role at the heart of Beastlife.
You will own the end-to-end brand positioning and communication across Beastlife's product categories — defining what we stand for, how we speak, how we show up and how consumers experience the brand.
The ideal candidate combines strategic brand thinking with a strong creative instinct and has experience working with large agencies, creative teams and cross-functional stakeholders to build brands at scale.
You will work closely with the founders, marketing, creative, product, performance and agency teams to build a consistent and differentiated Beastlife brand across every consumer touchpoint.
What You’ll Do
- Own the brand strategy and positioning for Beastlife across its growing portfolio of product categories.
- Define and evolve the brand architecture, communication pillars, tone of voice and consumer proposition.
- Build a clear and differentiated brand identity and communication playbook that can scale across categories.
- Lead the development of brand campaigns, launches, integrated campaigns and category-level communication.
- Work closely with creative and media agencies to develop high-quality, culturally relevant and breakthrough brand work.
- Bring a strong agency-first approach to creative development — writing sharp briefs, challenging thinking and pushing for distinctive ideas.
- Lead and manage a large internal creative/brand team and external agency ecosystem.
- Ensure consistency of brand communication across digital, social, performance, packaging, retail, influencer, partnerships and other consumer touchpoints.
- Work closely with the NPD and Product teams to establish the positioning, proposition and communication for new product categories.
- Partner with the Performance/D2C team to ensure brand-building and performance communication work together effectively.
- Develop strong consumer understanding through research, cultural trends, competitive analysis and consumer insights.
- Define and track key brand metrics and continuously evolve the brand strategy based on consumer and business learnings.
- Ensure every campaign and communication answers a simple question: Why should consumers choose Beastlife?
Who We’re Looking For
- 5–7 years of experience in Brand Management, Brand Strategy, Marketing or a similar role.
- Experience in FMCG, D2C, Consumer Tech, Lifestyle, Beauty, Food & Beverage, Fitness or other consumer-facing categories.
- Strong preference for candidates who have worked in a brand + agency environment and understand how great consumer brands are built.
- Proven experience in building brand positioning, communication platforms and integrated campaigns.
- Strong understanding of modern D2C marketing, digital-first consumers and social culture.
- Experience managing large teams, creative agencies and multiple stakeholders.
- Strong creative judgement with the ability to identify what is distinctive, relevant and ownable versus generic advertising.
- Excellent ability to translate business objectives into sharp creative briefs and consumer-facing communication.
- Strong strategic, analytical and presentation skills.
- Someone who is equally comfortable discussing consumer insight and brand strategy as they are discussing a campaign idea or a piece of creative work.
- Passion for fitness, culture, consumer brands and building something from the ground up is a strong plus.
Location: Gurgaon, Udyog Vihar | Work from Office
Experience: 5–7 Years
The Person We’re Looking For
We are not looking for someone who simply manages campaigns.
We are looking for someone who can walk into a fast-growing brand and say:
“This is what Beastlife should stand for. This is who we should be talking to. This is how we should sound. And this is how we are going to make people remember us.”
If building a new-age Indian consumer brand from the ground up excites you, we'd love to meet you.
Join Beastlife. Build the brand. Build the culture. Build the Beast.
Click on Apply to know more.
