Website:
myrausa.com
Job details:
Position: Brand Manager
Brand: MIRA MOSS (Vegan Bag Brand)
Location: Gurugram (Work from Office)
Experience Required: 4–7 Years (Fashion / Lifestyle / D2C / E-commerce preferred)
Key Responsibilities:
- Own and manage the overall brand positioning and growth strategy for MIRA MOSS.
- Plan and execute brand campaigns across digital, marketplace, and retail channels.
- Work closely with performance marketing, content, design, and merchandising teams.
- Drive brand storytelling aligned with premium and sustainable lifestyle positioning.
- Manage influencer collaborations, PR activities, and brand partnerships.
- Ensure brand consistency across the website, social media and communications.
- Analyze market trends, competitors, and consumer insights to strengthen brand presence.
- Coordinate with agencies for campaign execution and brand communication.
Key Requirements:
- Prior experience in fashion, accessories, lifestyle, or D2C brands.
- Strong understanding of branding, digital marketing, and consumer behavior.
- Experience in handling cross-functional teams and external agencies.
- Strong project management and execution skills.
- Interest or experience in sustainable / vegan lifestyle brands will be preferred.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 4–7 years of experience in Brand Management, Marketing, or E-commerce.
- Experience working with Shopify, marketplaces, social media, or D2C brands will be an added advantage.
Why Join Us?
- Premium office setup at WeWork, Platina Tower Gurgaon
- High ownership role with real impact on revenue, growth, and brand direction
- Collaborative environment with direct access to leadership and decision-making
- Startup-style culture – fast-paced, execution-focused, and performance-driven ecommerce
- Be part of a fast-growing, dynamic house of brands building globally competitive businesses
- Opportunity to work across multiple brands, giving you multi-category and multi-business exposure
- Exposure to product-led, USP-driven businesses with strong expertise in product and pricing strategy
- Work on brand-led growth strategies defining storytelling & hands-on experience on content strategy
- Work alongside a team with a decade of experience in scaling both B2B & B2C e-commerce brands crossing $100M+ Bootstrapped
Brands We Represent
MM – Mira&Moss
LS – LivingShapes
MB – MyraBag
MBU – Myrausa
BU – BoheraUSA
LW – LoyalWest
AHK DIGITAL BRANDS LLP
74, Ganpati Vihar, Tanawara Phanta, Sangariya, Rajasthan, Jodhpur 342013
1st Floor, We Work, Platina Tower, Mehrauli Rd, A Block, DLF Phase 1,Gurgaon Haryana
Click on Apply to know more.
