Website:
drpatki.com
Job details:
WE’RE HIRING: Lead Growth Marketer & Webmaster (Paid Ads + SEO / GEO + Web Design)
Company: Dr. Patki's Surgical Specialty Hospital
Location: Surat, Gujarat, India (On-site)
Type of Employment: Full Time
Experience Level: Mid-to-Senior Level (3+ years combined Web Design, Paid Ads & Healthcare SEO)
Compensation: ₹5.0 Lakhs – ₹7.5 Lakhs CTC per annum (₹40,000 – ₹60,000 / month in-hand base + performance incentives)
About Dr Patki Surgical Specialty Hospital
Dr. Patki Surgical Specialty Hospital is redefining surgery in Surat with a patient-first ‘Surgical Retail’ model. Our multi-specialty hospital is based on absolute financial transparency, clinical precision and institutional trust in General & Laparoscopic Surgery, ENT, Plastic & Cosmetic Surgery, Gynecology.
Our Core Pillars of Brand.
100% Guarantyd Fixed Package Pricing: Say goodbye to the shock of post-surgery bills for good.
Zero-Deposit & Cashless Admissions: Easy TPA cashless coverage and financial bridge protocols.
* **Fast Recovery Times** Clinical protocols are standardized to allow same day or 24 to 26 hour discharges for low-risk, elective procedures.
* Dignity & Privacy: Guarantyd single-occupancy rooms and high-touch care evidenced by our 4.9+ patient satisfaction rating.
Position Overview
We're looking for a multi-skilled Growth Marketer & Webmaster to take ownership of our digital patient acquisition engine, end to end.
We don’t have a dedicated web developer on staff so you will be our one-stop digital architect building and maintaining custom web pages, running high-ROI paid ad campaigns, and making sure our surgical packages rank high on Google Search, Google Map Packs, and emerging AI search engines.
Primary Responsibilities
1. Website Development, Maintenance & CRO (Conversion Rate Optimization)
* Design, develop and maintain fast mobile responsive website pages and landing pages using WordPress/Webflow or HTML/PHP.
Add web forms, click-to-call buttons, WhatsApp API chat and cloud telephony/CRM lead-tracking tools.
Ensure core web vitals, cPanel / VPS server health, SSL certificates & site security.
* Regularly optimize landing page design and CTAs to convert search traffic to booked consultations
2. Advertising (Google & Meta Advertising)
* Create and manage targeted Google Search, Call Only, and Performance Max campaigns for surgical keywords in Surat.
Create high converting Meta Ads (Facebook & Instagram) with video testimonials, facility highlights and transparent package breakdowns.
* Strict compliance with Meta and Google Healthcare Ad policies to prevent ad disapprovals.
3. SEO / AEO / GEO – Organic Search & AI Optimization
Generative Engine Optimization (GEO). Re-structure content, procedural guides and FAQs so that Dr. Patki Hospital is the top recommendation in Google AI Overviews, ChatGPT, Perplexity and Claude.
* Local SEO Dominance: Maintain Top-3 presence on Google Map Packs in Surat thru GBP management and local citations.
* Schema & E-E-A-T: Add custom JSON-LD schema (MedicalCondition, Physician, MedicalProcedure, FAQPage) that adheres to Google’s E-E-A-T and YMYL guidelines.
Requirements/Qualifications
* Experience: 3+ years of digital marketing and web design experience, with a minimum of 2 years of experience in Healthcare, Hospitals or Specialty Surgical Clinics.
* Webmaster Skills: Hands-on experience with WordPress/Webflow, HTML/CSS, basic PHP, cPanel/hosting management, schema generators, PageSpeed optimization.
* Paid Ads Mastery: Proven experience running paid Google Search and Meta ad campaigns with trackable ROAS/CPA in the healthcare industry.
AI & Local SEO Knowledge: Hands-on knowledge of Generative Engine Optimization (GEO) and local map pack ranking strategies.
Analytics: Knowledge of GA4, Google Tag Manager (event/conversion tracking), Meta Pixel, Google Search console and Ahrefs/Semrush.
Benefits & Compensation
* Base Salary: ₹5.0 LPA – ₹7.5 LPA (₹40,000 – ₹60,000/month on-hand based on experience).
Performance Bonus: Yearly performance incentives linked to kpi
* Executive Visibility: Work collaboratively with executive leadership and clinical directors in a technology-driven healthcare environment.
Applying
Apply Now on LinkedIn or email CV, website portfolio/landing page links and case studies of healthcare ad/SEO to 9374724354
Click on Apply to know more.
