Website:
syncup.in
Job details:
We’re looking for a Growth Lead who can build consumer growth engine from the ground up.
This is not a campaign-management role. You will own how users discover company, experience the product, activate, return, and eventually become advocates.
You’ll work directly with the founders and collaborate closely with Product, Design, and Business teams to build acquisition channels, improve activation and retention, run experiments, and create scalable growth loops.
The ideal candidate is someone who executes hands-on, thinks analytically, moves quickly, and cares deeply about measurable business outcomes.
What You’ll OwnConsumer Acquisition & Growth
- Own end-to-end consumer growth for the app.
- Build scalable acquisition engines across paid, organic, referral, and emerging channels.
- Plan, execute, and optimize performance marketing campaigns across Meta, Google, and other platforms.
- Develop acquisition strategies that improve user quality while reducing CAC.
- Continuously identify and test new growth channels before they become mainstream.
Product Growth & Experimentation
- Own and improve the AARRR funnel — Acquisition, Activation, Retention, Referral, and Revenue.
- Run high-velocity A/B tests across creatives, landing pages, onboarding, activation journeys, and product experiences.
- Work closely with Product and Design to identify friction points and improve conversion, activation, and retention.
- Use customer behaviour and product data to identify opportunities for growth.
- Build referral loops and organic growth mechanisms that compound over time.
Lifecycle & Retention
- Build lifecycle marketing systems across push notifications, email, WhatsApp, and CRM automation.
- Develop strategies that encourage users to return and engage with the product.
- Continuously analyse retention and engagement behaviour to identify opportunities for improvement.
Analytics & Measurement
- Build dashboards providing clear visibility into acquisition, activation, retention, CAC, ROAS, and overall growth performance.
- Improve campaign measurement, attribution, conversion tracking, and reporting.
- Use data to turn user behaviour and campaign performance into actionable business decisions.
- Establish a structured experimentation and measurement framework.
AI & Automation
- Introduce AI tools and automation into marketing and growth workflows to improve speed and efficiency.
- Explore new AI-driven approaches to acquisition, content, experimentation, analysis, and consumer engagement.
Budget & Business Ownership
- Manage growth and marketing budgets with discipline.
- Ensure marketing spend contributes to measurable business outcomes.
- Balance growth velocity with acquisition efficiency and long-term user value.
What We’re Looking ForMust Have
- 2–5 years of hands-on growth experience in a consumer mobile app or digital product.
- Proven experience managing paid acquisition campaigns across Meta Ads, Google Ads, and other performance channels.
- Strong understanding of AARRR and consumer growth funnels.
- Experience with attribution platforms such as AppsFlyer, Adjust, Branch, or similar tools.
- Hands-on experience with analytics platforms such as GA4, Firebase, Mixpanel, Amplitude, or equivalent.
- Strong understanding of attribution, conversion tracking, and campaign measurement.
- Experience running structured A/B testing and experimentation programs.
- Strong analytical and problem-solving ability with the ability to convert data into business decisions.
- Experience with lifecycle marketing platforms such as CleverTap, MoEngage, WebEngage, or OneSignal.
- Comfortable using AI tools such as ChatGPT, Claude, Gemini, and similar platforms.
- Demonstrated ability to reduce CAC, improve activation, increase installs, or scale user growth.
- Excellent communication and execution skills.
- Comfortable working independently with high ownership and accountability.
- Must have personally executed campaigns rather than only managing external agencies.
- Must be able to present real case studies with measurable results.
- Willingness to work onsite in Bangalore.
Nice to Have
- App Store Optimization (ASO)
- SEO and organic growth
- Referral and viral growth loops
- Creator and influencer marketing
- Community building
- Marketing automation
- Basic SQL
- Basic Python for marketing analytics
- No-code automation tools such as Zapier, Make, or n8n
- Experience working in an early-stage startup
- Understanding of consumer marketplaces or hyperlocal commerce
What Success Looks LikeFirst 45 Days
- Develop a deep understanding of users, product, and growth opportunities.
- Take ownership of paid acquisition campaigns.
- Build reliable dashboards covering acquisition, activation, and retention.
- Identify and execute multiple high-impact growth experiments.
- Improve campaign measurement, attribution, and reporting.
First 3 Months
- Build a repeatable growth engine with measurable acquisition efficiency.
- Improve activation through onboarding and product optimization.
- Reduce CAC while improving the quality of acquired users.
- Establish a consistent experimentation culture across growth.
First 6 Months
- Become the primary owner of consumer growth at.
- Deliver measurable improvements across MAU, activation, retention, and ROAS.
- Scale user acquisition while improving marketing efficiency.
- Build a growth function capable of supporting national expansion.
The Mindset We’re Looking For
We care more about how you think and what you’ve built than the number of certifications on your resume.
You’ll thrive here if you:
- Think from first principles instead of simply copying existing playbooks.
- Love running experiments and learning from them.
- Obsess over data without losing customer empathy.
- Learn quickly when something doesn't work.
- Prefer ownership over supervision.
- Care about outcomes more than activity.
- Naturally ask “why?” before “how?”
- Are comfortable making decisions with incomplete information.
Who Will Thrive Here
This role is for someone who:
- Loves building from zero rather than simply optimizing mature systems.
- Gets excited about difficult growth problems.
- Enjoys working directly with founders.
- Learns new tools and technologies independently.
- Is curious about AI and its impact on consumer behaviour.
- Makes decisions using evidence rather than assumptions.
- Moves quickly without waiting for perfect information.
- Wants visible ownership over meaningful business outcomes.
- Believes great ideas can come from anywhere.
Who May Not Enjoy This Role
This may not be the right environment for someone who:
- Prefers highly structured organisations and clearly defined processes.
- Needs constant direction before making decisions.
- Prefers maintaining existing systems over building new ones.
- Is uncomfortable with ambiguity.
- Prefers managing agencies and vendors rather than executing themselves.
- Measures success by activity instead of impact.
- Needs every answer before getting started.
We are still building the company, which means many of the systems, processes, and playbooks don't exist yet.
You'll help build them.
Why Join us?
- Work directly with the founders and core team.
- Have a direct influence on product, growth, and company strategy.
- Get the freedom to test ideas without unnecessary bureaucracy.
- Work across Product, AI, Marketing, and Business.
- Operate in a high-trust, high-accountability environment.
- Build a growth function from the ground up.
- Receive meaningful ESOPs and participate in the long-term value you help create.
- Get the opportunity to help build a category-defining technology company in offline commerce.
Compen.sation
10–12 LP. A + Meaningful ESOPs
We are an early-stage company, so our fixed compensation may be lower than what larger companies offer.
What we offer in return is ownership, autonomy, direct access to founders, and the opportunity to build something from the ground up.
If you're looking for a comfortable role with an established playbook, this probably isn't it.
If you want to build the playbook yourself and see your work directly shape the company's growth, we'd love to hear from you.
Click on Apply to know more.
