Website:
anixon.in
Job details:
About Anixon Consulting
Anixon Consulting is a business consulting and technology implementation company helping growing businesses build structured, scalable sales and business systems powered by Zoho. As we enter our next phase of growth, we are building a predictable B2B Growth Engine to identify the right businesses, create meaningful conversations, generate qualified Exploration Calls, and build a sustainable revenue pipeline.
We are looking for a Growth Lead - B2B Demand Generation who can take ownership of building and operating this engine.
The Role
This is a hands-on growth role, not a traditional marketing management position.
You will work closely with the Founder to build Anixon's B2B demand-generation capability from the ground up.
Your responsibility will span the complete journey:
ICP → Target Accounts → Outreach → Engagement → Conversation → Exploration Call → Qualified Opportunity
The role requires someone who is comfortable both thinking strategically and executing personally.
Key Responsibilities
1. ICP & Target Account Development
- Define and continuously refine Ideal Customer Profiles (ICPs)
- Research and build high-quality target account lists
- Identify relevant decision-makers and buying stakeholders
- Develop account segmentation and prioritization models
- Build targeted prospect lists using LinkedIn Sales Navigator, Apollo and other research tools
2. B2B Outbound & ABM
- Design and execute multi-channel outbound campaigns
- Build LinkedIn, email and follow-up sequences
- Develop account-based outreach strategies
- Test different messaging, offers and audience segments
- Create personalized approaches for high-value target accounts
3. Demand Generation
- Develop campaigns designed to generate relevant business conversations
- Work across outbound, content, webinars, events, partnerships and other growth channels
- Experiment with new acquisition channels
- Build repeatable demand-generation playbooks
4. Content & Distribution
- Work with the Founder/team to convert business insights into growth campaigns
- Support LinkedIn and thought-leadership distribution
- Repurpose content across relevant channels
- Connect content activity with measurable demand-generation outcomes
5. Funnel & CRM Management
- Maintain accurate campaign and prospect data in CRM
- Track prospects across the growth funnel
- Monitor conversion between funnel stages
- Build dashboards for growth performance
- Identify bottlenecks and recommend experiments to improve conversion
What Success Looks Like
Your primary objective will be to help Anixon build a predictable pipeline of qualified Exploration
Calls and business opportunities.
An initial benchmark will be building towards:
25 - 30 relevant Exploration Calls per month
We will measure success through business outcomes such as:
- Relevant target accounts identified
- Decision-makers engaged
- Conversations generated
- Exploration Calls booked
- Exploration Call attendance
- Qualified opportunities created
- Pipeline generated
- Funnel conversion rates
We value business outcomes over vanity metrics.
Who We're Looking For
Ideally, you have:
- 3 - 6 years of hands-on experience in B2B demand generation, growth marketing, ABM or outbound growth
- Experience working in B2B SaaS, IT services, technology consulting, CRM/ERP, RevOps or a B2B agency environment
- Hands-on experience with LinkedIn Sales Navigator
- Experience using Apollo or similar prospecting/data platforms
- Experience building email and LinkedIn outbound campaigns
- Strong understanding of ICP development and account research
- Good written communication and B2B messaging skills
- Strong understanding of CRM funnels and conversion metrics
- A highly analytical and experimentation-driven approach
Experience with Zoho CRM or the Zoho ecosystem is useful but not mandatory.
The Person Who Will Thrive Here
You will enjoy this role if you:
- Like building systems rather than simply following existing processes
- Are comfortable starting with a blank sheet
- Can move between strategy and execution
- Take ownership without waiting for detailed instructions
- Think in terms of experiments, numbers and conversion
- Are curious about customers and why they buy
- Enjoy working in an entrepreneurial environment
- Want the opportunity to eventually build and lead a growth team
This Role May Not Be For You If
You are primarily looking for a role focused only on:
- Social media posting
- SEO
- Paid advertising
- Graphic/content coordination
- Brand awareness
- Managing agencies without hands-on execution
Those capabilities can support the Growth Engine, but the core objective of this role is:
Generate qualified conversations and build a predictable B2B pipeline.
Along with your CV, please answer: Tell us about one B2B demand-generation or outbound campaign you personally executed. What did you do, and what measurable business result did it generate?
We are especially interested in understanding your individual contribution, the numbers behind the campaign, and what you learned from it.
Click on Apply to know more.