Website:
Job details:
Job Description:
We’re looking for a B2B Lead Generation Specialist who understands that lead generation is more than finding email addresses.
This role is for someone who can identify the right companies, the right decision-makers, the right buying signals, and the right reason to start a conversation.
You’ll be responsible for building Designday’s prospect pipeline across India and global markets, with a strong focus on startups, scale-ups, and enterprises looking for product design, UX/UI, AI product design, development, and digital experience expertise.
You’ll work closely with the founders, sales, marketing, and strategy teams to identify high-potential accounts and turn them into qualified business conversations.
This is an ownership-driven role, not a basic data-entry or calling position.
This is a ownership-driven role followed by job offer, not a passive learning experience.
Role Description:
We’re looking for a B2B Lead Generation Specialist with strong research, prospecting, communication, and sales intelligence skills.
The ideal candidate understands how B2B companies buy services and can identify potential opportunities based on different indicative factors.
You will help DesignDay build a predictable outbound pipeline by combining research, data, LinkedIn, email, sales intelligence, and personalized outreach.
Key Responsibilities:
B2B Prospect Research
- Research and identify companies that fit DesignDay’s Ideal Customer Profile (ICP).
- Build targeted prospect lists across India and international markets.
- Identify relevant decision-makers including Founders, Co-founders, CEOs, CTOs, COOs, Product Leaders, Design Leaders, Directors, and other senior stakeholders.
- Research company websites, products, funding, hiring, technology, leadership, and business activities to identify potential opportunities.
- Identify relevant buying signals and business triggers that indicate a potential need for DesignDay.
Lead Generation & Prospecting
- Generate qualified B2B leads through LinkedIn, email, databases, research, and outbound channels.
- Use platforms such as LinkedIn Sales Navigator, Apollo, Clay, Google, Crunchbase, and other prospecting tools.
- Build and maintain accurate prospect databases.
- Segment prospects based on industry, geography, company size, business stage, and potential service requirements.
- Continuously discover new accounts and decision-makers within target markets.
Outbound Campaigns
- Execute personalized LinkedIn and cold email outreach campaigns.
- Develop different outreach approaches for different industries, personas, and buying situations.
- Personalize outreach based on company-specific information rather than relying on generic templates.
- Test different messaging, hooks, offers, subject lines, and outreach sequences.
- Follow up consistently with relevant prospects without becoming overly promotional or spammy.
- Identify interested prospects and move them toward a discovery conversation.
Data & Performance
- Maintain accurate lead and prospect information in CRM or lead-management systems.
- Track outreach activity, responses, qualified leads, meetings, and conversion rates.
- Analyze campaign performance and identify what is working and what needs improvement.
- Continuously improve prospecting lists, ICPs, messaging, and outreach strategies.
- Build repeatable systems for consistent lead generation.
Collaboration
- Work closely with founders, sales, marketing, designers, and strategists.
- Share insights gathered from prospects and the market.
- Help identify new industries, geographies, and customer segments worth targeting.
- Take ownership of assigned lead-generation targets and campaigns.
- Proactively suggest new approaches to improve pipeline generation.
Qualifications:
- 3-5 years of experience in B2B lead generation, business development, sales development, inside sales, or outbound prospecting.
- Strong understanding of B2B prospecting and lead-generation processes.
- Good understanding of how B2B buying decisions work.
- Experience using LinkedIn for professional prospecting.
- Familiarity with tools such as LinkedIn Sales Navigator, Apollo, Clay, HubSpot, Instantly, Lemlist, Crunchbase, or similar platforms.
- Strong internet research and data-mining skills.
- Excellent written and verbal communication.
- Ability to write clear, concise, and personalized outreach messages.
- Strong attention to detail and data accuracy.
- Comfortable working with targets and measurable outcomes.
- Self-driven, organized, persistent, and proactive.
Preferred Background:
- Bachelor’s degree or currently pursuing studies in Marketing, Communications, Business, Media, or related fields
- Exposure to B2B marketing, startup ecosystems, or creator-led content
- Candidates with experience in any of the following will be preferred: B2B SaaS, Technology services, Product design / UX/UI, Software development, Digital agencies, Consulting, IT services, Startup ecosystems, Business development, International B2B sales
- Experience targeting US, UK, Europe, Middle East, Singapore, Australia, or other international markets will be an advantage.
What We Expect From You:
This is not a role where success is measured by the number of contacts added to a spreadsheet.
- We care about:
- Right Company → Right Person → Right Trigger → Right Message → Real Conversation
You should be able to explain why a particular company is a good prospect for DesignDay, who we should speak to, and why they might be interested in working with us.
We value quality of research and qualified opportunities over simply generating large volumes of leads.
Mandatory Application Requirement:
Candidates applying for this role MUST share:
- Previous work samples, or campaign examples
- Any measurable traction, growth, or engagement achieved
- Short note explaining why they are a fit for this role
Applications without work samples or proof of practical execution will not be considered.
What’s in it for you?
- Competitive salary package + performance-based incentives, with strong earning potential for consistently generating qualified opportunities and business meetings.
- Work with startups, scale-ups, and enterprise businesses.
- Learn modern B2B prospecting and outbound systems.
- Hands-on experience with tools such as LinkedIn Sales Navigator, Apollo, Clay, CRM, and AI-powered workflows.
- Exposure to technology, product, design, AI, and digital transformation businesses.
- Opportunity to develop into a Business Development / Sales / Growth role.
- Performance-based growth and increasing ownership.
- Build experience in selling high-value B2B technology and design services.
Why Join Designday?
You’ll learn how modern B2B businesses identify opportunities, understand buying signals, reach decision-makers, and build relationships across global markets.
You’ll be part of a growing design & technology studio working across product design, UX/UI, AI, development, and digital experiences.
- If you’re someone who enjoys researching companies, finding opportunities, understanding people, starting conversations, and turning prospects into business, this role is for you.
Click on Apply to know more.