Website:
amitusworld.com
Job details:
Company Description
Amitus World Immigration is a professional immigration and global mobility consultancy helping individuals and families explore international opportunities for work, study, business, travel, and permanent settlement. We provide immigration solutions across destinations including Canada, Australia, Germany, Europe, UAE, and other leading international markets.
Our services include PR Visas, Work Permits, Study Visas, Job Seeker Visas, Business Immigration, and other immigration pathways. We are focused on delivering professional guidance, quality client service, and a structured approach to international mobility.
Role Description
We are looking for an experienced and target-oriented Lead Generation Manager to join our team in Delhi. The candidate will be responsible for generating, managing, qualifying, and nurturing leads for immigration and overseas opportunities.
The ideal candidate should have at least 2 years of relevant experience in lead generation, preferably within the immigration, overseas education, visa consultancy, recruitment, or international job consultancy industry.
The role will involve managing leads generated through digital marketing campaigns, social media, Meta Ads, Google Ads, databases, referrals, and other online/offline channels. The candidate will work closely with the sales and immigration counselling teams to improve lead quality, follow-up, conversions, and overall business growth.
Key Responsibilities
- Generate and manage qualified leads for immigration, visa, overseas job, and related services.
- Develop and implement effective lead generation strategies across digital and offline channels.
- Manage leads received through Meta Ads, Google Ads, social media, websites, calling campaigns, databases, and referrals.
- Qualify prospects based on their profile, requirements, budget, and suitability for immigration services.
- Monitor the complete lead funnel from generation to consultation and conversion.
- Coordinate with the sales and counselling teams for timely lead allocation and follow-up.
- Track lead status, follow-ups, conversions, and sales performance through CRM or lead management systems.
- Analyze campaign and lead performance to identify high-performing sources and improve ROI.
- Develop strategies to improve lead quality and reduce irrelevant or low-intent inquiries.
- Conduct market research to identify new customer segments, countries, immigration programs, and market opportunities.
- Work closely with the marketing team to improve campaign messaging, landing pages, creatives, and targeting.
- Maintain accurate and updated lead databases and ensure timely follow-up.
- Prepare regular reports on lead volume, source, quality, conversion rate, and performance.
- Achieve monthly lead generation and conversion targets.
- Stay updated with market trends in immigration, overseas employment, and international education.
Mandatory Requirements
- Minimum 2 years of relevant experience in lead generation is compulsory.
- Experience in the immigration, visa consultancy, overseas education, recruitment, international job consultancy, or related industry will be strongly preferred.
- Proven experience in generating and qualifying leads.
- Hands-on knowledge of Meta Ads, Google Ads, social media lead generation, and other digital lead-generation channels.
- Experience working with CRM/lead management systems.
- Strong understanding of lead funnels, customer acquisition, follow-up, and conversion.
- Strong communication, negotiation, and team coordination skills.
- Ability to work in a target-driven and fast-paced environment.
- Strong analytical and reporting skills.
- Good knowledge of MS Excel/Google Sheets and lead tracking systems.
- Candidates must be comfortable working on-site in Delhi.
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