Performance Marketer
BRAD oneGROUP
- Location
- Noida, Uttar Pradesh, India
- Job type
- Full-time
Required skills
- campaign performance
- communication skills
- cross-functional
- digital marketing
- end-to-end
- Facebook Ads
- go-to-market
- growth strategy
- paid search
About the role
Website:
bradonegroup.com
Job details:
Roles and Responsibilities:
- Develop and execute effective Facebook ad campaigns for our clients to drive website traffic and increase conversions.
- Build, launch, and optimize paid media campaigns directly inside ad platforms (Meta, Google, Paid Search, programmatic)
- Execute full-funnel programs across prospecting, mid-funnel, retention, and remarketing
- Set up creative tests, audience tests, bid strategies, and structure iterations, and troubleshoot performance issues directly within the platforms
- Own pacing, budget, attribution, and performance troubleshooting end-to-end
- Architect omnichannel acquisition strategies across a portfolio of brands
- Monitor and analyse campaign performance and make adjustments as needed to optimise results.
- Collaborate with cross-functional teams to ensure ad campaigns align with overall marketing strategies and goals.
- Track CAC, contribution margin, cohort data, and profitability levers
- Read and interpret marketing pro formas for clients and internal stakeholders
- Partner closely with Growth Strategy, Creative Strategy, and Paid Search to ensure cross-channel consistency and coordinated go-to-market execution
- Stay up-to-date with the latest developments in Facebook advertising and implement new features and best practices as appropriate.
- Identify opportunities for new ad campaigns and initiatives to drive business growth.
- Collaborate with the product and design teams to create engaging ad creatives
- Create and manage ad budgets and ensure they are being used effectively.
- Monitor and analyse industry trends and competitor activity to inform ad campaign strategies.
- Create and present reports on campaign performance and ROI to internal stakeholders.
- Continuously test and optimise ad copy, targeting, and landing pages to improve performance
Requirement
- 3+ years of proven work experience as a performance-driven Facebook Ads media buyer, with e-commerce-based accounts.
- Proven experience in creating and managing Facebook ad campaigns.
- Strong attention to detail – you spot things that others miss.
- Passion for staying up-to-date with the latest developments in digital marketing and advertising.
- A proactive and growth-minded approach to work – you're not just here for a job; you're here to kick some serious butt!
- Strong analytical skills – you're basically a data experts
- Excellent communication skills and ability to work collaboratively with our awesome cross-functional teams
Click on Apply to know more.
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