Website:
insideretail.com.au
Job details:
CareersLeadership
Inside Tina Grasso’s carefully constructed world of Chouchou
Grasso (right) on the world behind Chouchou.
By Tahlia Whitfield August 10, 2026
Text Size 20
Tina Grasso launched Chouchou Intimates with six pairs of underwear and a handful of hand-drawn sketches, all amid a hostile point in time. Grasso founded the brand at the end of 2019, just as the Black Summer bushfires engulfed Australia and only months before Covid-19 upended retail and normalcy altogether. Chouchou itself is unapologetically pretty, think satin and cotton bralettes, sheer mesh, scalloped trims and tiny bows, all filtered through a vintage concept. When you delve into Grasso�
This content is for IR Pro subscribers only.
Subscribe now to unlock an all-access pass.
IR Pro - Monthly
$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
- Unlimited news access
- Daily IR Pro content straight to your inbox
- Exclusive members only masterclasses (live and on-demand)
- Weekly careers advice
- Independent research reports and forecasts
- Indepth interviews with industry leaders and experts
- Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice
IR Pro - Annual
$312 +GST per year. (Auto renews annually.)
- Unlimited news access
- Daily IR Pro content straight to your inbox
- Exclusive members only masterclasses (live and on-demand)
- Weekly careers advice
- Independent research reports and forecasts
- Indepth interviews with industry leaders and experts
- Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Recommended By IR
Social commerce IR Pro
How brands are tapping into nostalgia for China’s ‘boom era’ on social media
Reuters
Store design IR Pro
How Tm:rw is bringing the future of retail to life with immersive shopping
Nicole Kirichanskaya
Electronics & appliances
JB Hi-Fi CEO resigns with COO to succeed
Darshana Gupta
Sports & adventure
Under Armour reports mixed first-quarter results amid brand reset
Sean Cao
AI IR Pro
How agentic AI is reshaping retail efficiency, innovation and competitiveness
Tahlia Whitfield
Supermarkets
Woolworths takes Aussie groceries to Hong Kong
Irene Dong
Latest News
Strategy IR Pro
How Ralph Lauren made itself relevant again
Nicole Kirichanskaya
Furniture & homewares
L’Americano Australia opens fifth store within Coco Republic
Harry Booth
Sports & adventure
Wilson opens largest Australian store yet
Kaycee Enerva
Luxury
‘The future of Harrolds’ revealed in new Sydney flagship
Harry Booth
Recommended topics tags
Careers IR Pro Leadership Top Stories
Click on Apply to know more.
