About us:
Creative production is being rebuilt from the ground up, and we're building the machine. IFN Labs is the AI-native creative lab where generation models, our own workflows, an orchestration platform, and a memory layer for every brand come together, so one great idea can become 20,000 on-brand assets instead of 20. We work on the best models available and benchmark them constantly, and our systems already run for some of India's largest banks and FMCG brands. We're scaling fast and looking for curious, independent, accountable people who want to shape how creative gets made next.
The Opportunity: Art Director, AI-Native Campaigns
What if your art direction didn't stop at one campaign, one format, one size? We're looking for an Art Director who has built standout campaigns for big brands and is itching to see how far their taste can go when production is no longer the limit. You'll turn your eye for what works into skills, workflows and brand memory that AI agents run at scale, and direct the output across performance creatives, social media, and channel marketing. You don't need to be an AI expert. You need to be curious, hungry to experiment, and excited to grow with it. Everything technical, we teach, on workflows we've built ourselves. This is a rare chance to be among the first Art Directors to define how this craft works.
What you'll be doing
- Direct AI like a Creative Team: Lead art direction for client campaigns, directing AI agents the way you'd direct a production team and holding every output to your standard
- Spot the Big Opportunity: Dig into a client's brief and business, and find where creative automation can change the game, replacing slow, expensive ways of communicating with faster, smarter ones
- Turn Your Taste into Skills: Translate a brand's creative rules, guidelines, and tone into reusable skills that AI agents can run
- Build Custom Workflows: Design workflows around those skills, plug in the right models and tools for each job, and test new models the moment they land
- Run Production at Scale: Work inside our orchestration platform to produce hundreds, even thousands, of on-brand assets
- Give Every Brand a Memory: Build a brand memory layer so every output stays on brand without re-briefing
- Test Every Variant, Not Just One: Remake a brand's existing creative for every audience segment and let the data show what wins
- Make Performance Creatives that Convert: Direct static, video, and carousel creatives for testing at volume, using CTR, CVR, and A/B results to decide what to scale
- Own Social and Channel: Direct platform-native social content and design email, WhatsApp, and RCS campaigns that are sharp, clear, and compliant
- Keep Every Frame On Brand: Make sure every layout, frame, and line fits the brand, audience, and channel, especially for large brands where guidelines matter, such as BFSI
- Work with Clients: Present concepts, take feedback, and refine with the account team and client stakeholders
- Ship the Whole Loop: Carry projects from first concept to final delivered asset, and flag the next big idea as it appears
Your Skills & Experience
- Experience: 5-6 years as an Art Director in an advertising agency, digital marketing company, or consulting firm, with campaigns you have conceptualised and delivered
- Domain Expertise: Strong experience in performance creatives, social media, and channel marketing, including email design, WhatsApp, and RCS marketing
- Big Brand Exposure: Experience working with large, established brands; BFSI experience is preferred
- Branding: Branding skills are a plus
- AI Curiosity: A genuine interest in AI-led creative production and a love of experimenting; a systems mindset that can turn your creative rules into repeatable workflows; hands-on experience with generative AI tools is a plus
- Analytical Mindset: Comfort using performance data to inform creative decisions
- Communication Skills: Excellent spoken and written English, with the ability to present and defend creative ideas clearly
- Portfolio: A portfolio of campaign work is required
Why Join Us?
- Work with the best: Collaborate with some of the best global brands and top leadership in the industry.
- Hypergrowth Opportunity: Be part of a company experiencing explosive annual growth with the potential to scale.
- Grow with AI: Be part of a lab at the front of AI-native creative production in India, learning and experimenting on the latest models while growing your career as the category itself grows.
- Continuous Development: Learn skills, workflows, orchestration, and brand memory on systems we've built ourselves, with the support of a collaborative team.
- Own Your Impact: Enjoy a high-trust environment where your contributions are valued, your voice is heard, and your ownership mindset is celebrated.
- Flexibility & Autonomy: Embrace a remote-first culture that empowers you to design your ideal workday, focusing on results and maximizing your productivity.
- Vibrant & Collaborative Community: Connect with a passionate team of creative thinkers and innovators who love experimenting and share your dedication to excellence.
Days 1–30: Onboarding and Foundation
- Get to know IFN Labs: Understand our culture, values, clients, and how our AI-native creative delivery works
- Get Hands-On: Dive into our orchestration platform, workflows, and the generation models we use
- Learn the Clients: Study assigned brands, their guidelines, past campaigns, and compliance requirements
- Shadow and Learn: Sit in on client calls and creative reviews to understand feedback patterns and approval flow
- Set Up Your Workflow: Establish your briefing, review, and feedback process with the account team
Days 31–60: Execution and Ramp-Up
- Build Your First Skills: Turn a client's brand rules into reusable skills and workflows that produce on-brand creatives
- Start Directing: Lead creative direction on assigned accounts, directing agents and reviewing outputs independently
- Run Creative Tests: Produce variants across audience segments and channels, and track what performs
- Build Quality Habits: Set a consistent review standard for AI-generated outputs
- Hit Early Milestones: Deliver your first campaigns end to end, with regular check-ins with your manager
Days 61–90: Consistency and Optimization
- Own Your Output: Consistently deliver high-quality, on-brand creative at scale across your accounts
- Build Brand Memory: Have a working memory layer in place for your assigned brands so outputs stay on brand without re-briefing
- Refine Your Approach: Use performance data and client feedback to sharpen skills, workflows, and creative formats
- Report Independently: Share clear updates on project status, quality, and performance with your manager without prompting
- Flag Opportunities: Proactively spot new formats, channels, and automation opportunities, and loop in the account team where relevant
