Website:
medifortwellnesshospital.com
Job details:
Company Description Medifort Wellness Hospital is a 75-bed multi-speciality hospital dedicated to providing advanced medical and surgical care to the community. The hospital offers modern facilities, up-to-date infrastructure, and minimally invasive procedures delivered by experts across key specialties. In addition to clinical services, Medifort provides strong diagnostic and rehabilitation support, emphasizing compassionate care by experienced staff to ensure a comfortable, low-stress experience. The hospital delivers comprehensive care in Cardiology, Neurology, Neonatology, General Medicine, General Surgery, and Nephrology. Its medical team focuses on disease prevention and holistic treatment, addressing current health issues while helping prevent future illnesses.
Role Description The Hospital Marketing Executive is a full-time, on-site role based at Medifort Wellness Hospital in Deoghar. This role involves planning and executing marketing campaigns to increase community awareness of hospital services and specialties, while supporting patient acquisition and retention initiatives. The executive will conduct local market research, analyze patient demographics, and identify growth opportunities in collaboration with clinical and operational teams. Daily activities include coordinating promotional events, managing digital and offline marketing materials, working with external vendors, and ensuring consistent branding across all communication channels. The role also requires regular reporting on marketing performance metrics, maintaining relationships with referring providers and community organizations, and supporting sales activities that align with hospital goals and ethical healthcare practices.
Qualifications
- Candidates should possess skills in Market Planning and Marketing to design and implement effective campaigns for healthcare services.
- Candidates should possess skills in Market Research to analyze local demographics, patient needs, and competitor activity.
- Candidates should possess strong Communication skills to interact with patients, healthcare professionals, community partners, and vendors.
- Candidates should possess Sales and Marketing skills to support outreach, referral development, and service promotion in a hospital setting.
- Relevant experience in hospital or healthcare marketing, including community outreach and brand positioning, is highly beneficial.
- Strong analytical abilities, proficiency with basic marketing tools and MS Office, and the capacity to prepare clear reports and presentations are preferred.
- A bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field is desirable; equivalent experience may be considered.
- Demonstrated ability to work on-site in a fast-paced clinical environment, manage multiple projects, and collaborate effectively with multidisciplinary teams is expected.
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