Website:
drinkbubz.com
Job details:
Company Description Bubz Functional Beverages Private Limited is a new-age beverage company building India’s next generation of better-for-you sodas. Its flagship brand, Bubz, offers “Real Soda. Unreal Benefits.” with prebiotic fiber for gut health, zero added sugar, no preservatives, and no artificial colours, all in low-calorie slim cans. The brand currently features four flavours—Classic Cola, Lemon Lime, Citrus Orange, and Strawberry—designed for conscious consumers such as Gen Z, young professionals, and fitness enthusiasts. Bubz focuses on D2C, quick commerce, and modern trade channels to reach consumers where they already shop and snack. The company aims to make functional beverages mainstream in India, combining health benefits with a cool, social, and aspirational soda experience.
Role Description The Marketing Executive role is a full-time, on-site position based in Mumbai. This role involves planning and executing marketing campaigns across digital and offline channels to build brand awareness and drive consumer engagement. Responsibilities include conducting market research, supporting go-to-market initiatives, coordinating with sales teams, and optimizing marketing activities for D2C, quick commerce, and modern trade. The Marketing Executive will also assist in content creation, manage promotional activities, track key performance metrics, and collaborate with cross-functional teams to ensure consistent brand messaging. Regular interaction with external partners, agencies, and vendors is expected to support events, activations, and in-store visibility.
Qualifications
- Candidates should possess strong Market Planning and Marketing skills, with the ability to design and execute integrated campaigns.
- Candidates should possess Market Research skills to analyze consumer behavior, competition, and channel performance.
- Candidates should possess effective Communication skills for collaboration with internal teams, external partners, and retail stakeholders.
- Candidates should possess Sales-related skills to support trade marketing initiatives and drive sell-through at key outlets.
- Relevant skills such as basic knowledge of digital marketing tools, data analysis, and CRM platforms are beneficial.
- A bachelor’s degree in Marketing, Business, or a related field is preferred, along with prior experience in FMCG, beverages, or consumer brands.
- Ability to work in a fast-paced environment, strong organizational skills, and an interest in health-focused or lifestyle products are advantageous.
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