Adya Organics
Website:
adyaorganics.com
Job details:
Company Description Adya Organics is dedicated to offering sustainable, natural, and handmade foods that bring 100% fresh, pure, and indigenous products from farms to consumers’ tables. The organization partners closely with local farmers and skilled workers to revive ancient farming and traditional cooking practices, using native seeds and avoiding preservatives and chemicals. By combining traditional wisdom with modern, eco-conscious packaging, Adya Organics promotes wellness through nutrient-rich foods that preserve high levels of vitamins and minerals. The company is deeply committed to sustainable farming, environmentally friendly packaging techniques, and the revival of earthen cookware and time-honored cooking methods.
Role Description The Business Growth and Marketing Executive will be responsible for driving brand awareness, customer acquisition, and revenue growth for Adya Organics. Day-to-day tasks include developing and executing marketing campaigns, managing social media and digital presence, coordinating promotional events and partnerships, and analyzing market trends and customer insights to identify growth opportunities. The role involves close collaboration with sales, operations, and farmer partner teams to align marketing initiatives with product availability and brand values, especially around sustainability and traditional practices. This is a full-time, on-site role based in Dadri, requiring regular interaction with local stakeholders and participation in community and farm-based activities.
Qualifications
- Experience in marketing strategy, brand management, and campaign execution, preferably in FMCG, organic foods, or wellness sectors.
- Strong skills in digital marketing, including social media management, content creation, and basic performance analytics.
- Ability to conduct market research, segment customers, and use data to inform growth initiatives and improve customer engagement.
- Competence in relationship building, networking, and partnership development with retailers, distributors, and community stakeholders.
- Solid communication and presentation skills, with the ability to convey brand stories and value propositions clearly and persuasively.
- Organizational and project management abilities to plan campaigns, manage timelines, and coordinate cross-functional activities.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; advanced training in digital marketing is an advantage.
- Interest in sustainable agriculture, organic food, and traditional cooking methods; prior experience with mission-driven or community-focused brands is a plus.
- Comfort working on-site in Dadri, including occasional visits to farms and local partners, and flexibility to support events or campaigns as needed.
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