AIMER Business School
Website:
aimerbschool.com
Job details:
Designation: Marketing Head
Reports to: CEO
Employment Type: Full Time
Location: Kaithappoyil, Kozhikode, Kerala
About AIMER Business School
At AIMER Business School, we are committed to redefining management education
through innovation, experiential learning, industry integration, and learner-centric
pedagogy. We aim to develop future-ready business leaders by combining academic
excellence with real-world exposure.
Role Overview
The Marketing Head will lead the institution’s overall marketing strategy and brand
development initiatives, driving student admissions, brand visibility, and institutional
growth across various marketing channels.
The role requires expertise in strategic marketing, branding, campaign planning, market
outreach, partnerships, and stakeholder engagement, combined with the ability to
coordinate marketing initiatives that support the institution’s long-term objectives.
The ideal candidate should be passionate about education marketing, brand growth,
innovation, and building impactful marketing initiatives that strengthen AIMER Business
School’s presence in the market.
Key Responsibilities
Marketing Strategy and Brand Development
• Develop and execute comprehensive marketing strategies aligned with
institutional goals.
• Strengthen the AIMER Business School brand across online and offline
marketing channels.
• Identify market opportunities, competitor positioning, and audience insights to
drive growth.
• Plan institutional marketing campaigns and ensure consistency in brand
communication across all initiatives.
Admissions and Growth Support
• Collaborate closely with the Admissions and Corporate Relations teams to
support student recruitment initiatives.• Develop outreach and engagement strategies that contribute to admissions
growth.
• Plan and support seminars, webinars, education fairs, school and college
outreach programs, and institutional events.
• Monitor campaign effectiveness, lead quality, and enrollment trends to improve
marketing outcomes.
Marketing Coordination and Stakeholder Management
• Coordinate with the internal departments to ensure marketing activities are
aligned with institutional strategy.
• Build and maintain relationships with educational institutions, corporate
organizations, media partners, and other external stakeholders.
• Ensure timely execution of marketing initiatives through effective cross-
functional coordination.
• Represent the institution in external meetings, promotional activities, and
partnership discussions.
Research and Institutional Development
• Conduct market research and audience analysis to support strategic marketing
decisions.
• Contribute to institutional growth initiatives and new program launches.
• Support branding, partnerships, corporate outreach, and institutional
communication initiatives.
• Participate in strategic planning and institutional development activities.
Administrative Responsibilities
• Manage marketing budgets and resource allocation effectively.
• Prepare marketing reports, campaign summaries, and performance updates.
• Participate in leadership meetings and cross-functional planning sessions.
• Ensure timely execution of all marketing initiatives and institutional
communications.
Qualifications
• Master’s degree (MBA in Marketing or equivalent) from a recognized institution.• 5–10 years of experience in marketing, branding, admissions marketing, business development, or strategic marketing roles.
• Prior experience in higher education, EdTech, institutional branding, or corporate
marketing is an advantage.
Required Skills and Competencies
• Strong expertise in marketing strategy, branding, and institutional marketing.
• Excellent communication, presentation, and leadership skills.
• Ability to coordinate teams and manage multiple marketing initiatives
simultaneously.
• Strong analytical and reporting skills for evaluating marketing effectiveness.
• Strong stakeholder management and collaboration skills.
• Passion for innovation, growth, and strategic marketing.
• Excellent organizational and time-management abilities.
Why Join AIMER?
At AIMER Business School, we don’t just offer a job, we offer an opportunity to be part of
something bigger. As a Marketing Head, you will have the chance to:
• Opportunity to shape the brand and growth journey of a leading business school.
• Industry-integrated and experiential learning environment.
• Exposure to startups, entrepreneurs, corporate leaders, and industry
partnerships.
• Collaborative and innovation-driven institutional culture.
Benefits
• Competitive Salary: We offer a highly competitive salary.
• Work-Life Balance: A flexible 5-day workweek system designed to support your
personal life while achieving professional success.
• Generous Paid Time Off: Vacation, sick leave, casual leave, annual leave, and
holidays to ensure you have time to recharge.
• Appraisals & Salary Increments: Regular performance appraisals with
opportunities for salary increments based on performance, ensuring recognition
and growth.• Training & Development: Access to internal and external training programs and
coaching to continuously improve your skills and advance your career.
• Dynamic & Inclusive Culture: Work in a supportive environment with a
collaborative and diverse team committed to making a difference in education.
Click on Apply to know more.
