Masters' Union
Website:
mastersunion.org
Job details:
About Masters' Union
Founded in 2020, Masters' Union is a new-age, industry-led university focused on business, technology, engineering, and entrepreneurship. Built around learning by doing, the institution combines academics with real-world projects, startup building, and global exposure, with the ambition of becoming one of the world's top business schools and multidisciplinary universities over the next two decades.
Today, Masters' Union has nearly 3,500 students across undergraduate, postgraduate, and executive programs, with almost half being experienced professionals. Spread across nearly 5 lakh square feet in Gurgaon and Manesar, the institution houses the PwC Center for Generative AI, a Bloomberg Lab, Gurgaon's premier maker space, AI and robotics infrastructure, advanced bioengineering workshops, and startup incubation spaces, while also expanding into areas such as bioengineering and genetic engineering.
The institution is chaired by Manoj Kohli, former CEO of Bharti Airtel and former Country Head of SoftBank India. Its leadership ecosystem includes Vivek Gambhir, Pankaj Bansal, Sanjiv Bikhchandani, Amitabh Kant, and 30+ other founders, CEOs, investors, and policymakers who contribute to teaching and institution building.
Masters' Union's flagship postgraduate program has recorded the highest average salary among MBAequivalent programs in India, with graduates placed at firms such as Bain & Company, Boston Consulting Group, Google, and Microsoft. The institution has also built one of the country's strongest student startup ecosystems, with 10+ students pitching on Shark Tank India and 20+ students raising external funding for their ventures, alongside several successful creators and internet entrepreneurs.
About the Role
We are looking for a Growth Head to own and scale the student acquisition engine at Masters' Union. This role sits at the intersection of growth strategy, performance marketing, consumer behaviour, data and business outcomes, with ownership across the student acquisition funnel — from generating demand and qualified leads to driving applications, admissions and ultimately enrolments. The ideal candidate will be highly data-driven, commercially oriented and comfortable operating in a highgrowth environment. They should be able to move beyond campaign execution to understand what drives student and parent demand, which audiences convert, where the funnel breaks, and how marketing investments can translate into measurable enrolment outcomes.
Specifically, this role will involve
- Owning the growth and acquisition strategy across paid, digital and emerging acquisition channels.
- Managing and optimising marketing spends across platforms such as Google, Meta, YouTube and other relevant channels, with a clear focus on CAC, ROI and quality of acquisition.
- Building a scalable acquisition engine across different audience segments, geographies and student cohorts.
- Owning the acquisition funnel from Lead → Qualified Lead → Application → Interview → Offer → Enrolment, identifying opportunities to improve conversion at every stage.
- Partnering closely with Admissions and Outreach to ensure marketing is optimised not just for lead volumes, but for lead quality, applications and final enrolments.
- Developing and tracking key growth metrics including CAC, CPL, CPQL, application conversion, offer-to-enrolment conversion and overall acquisition ROI.
- Using data, cohort analysis and attribution to understand which audiences, channels, campaigns and geographies are driving the highest-quality outcomes.
- Building robust dashboards and reporting mechanisms to provide clear visibility into campaign, channel and funnel performance.
- Driving a structured culture of experimentation across audiences, creatives, messaging, landing pages, campaigns and acquisition channels.
- Working closely with Brand, Content and Creative teams to develop and scale high-performing campaigns and student-centric communication.
- Identifying new acquisition channels, partnerships and growth opportunities beyond traditional paid marketing.
- Developing a strong understanding of the education landscape, student aspirations, parent decisionmaking and competitive positioning.
- Establishing strong attribution and ROI frameworks to guide marketing investment, budget allocation and channel strategy.
- Creating continuous feedback loops between Marketing, Admissions and Outreach to improve lead quality and downstream conversion.
- Working closely with senior leadership to translate growth data and market insights into acquisition strategy and business decisions.
Ideal Candidate Will Have
- 8–12 years of experience in Growth, Performance Marketing, Digital Marketing, Consumer Acquisition or a related function.
- Experience in EdTech, D2C, consumer internet, fintech, marketplaces or other high-consideration consumer businesses will be preferred.
- Strong hands-on experience managing and scaling performance marketing campaigns across Google, Meta, YouTube and other digital channels.
- Proven experience managing significant marketing budgets with a strong focus on CAC, ROI and conversion outcomes.
- Strong understanding of the complete consumer acquisition funnel, with experience optimising for business outcomes beyond lead generation.
- A highly analytical mindset with strong comfort working with data, dashboards, attribution and performance reporting.
- Experience in growth experimentation, audience segmentation, retargeting and conversion optimisation.
- Strong understanding of marketing attribution and the ability to evaluate the true business impact of different acquisition channels.
- Experience working closely with sales, admissions or other downstream conversion teams will be an advantage.
- Ability to work cross-functionally with Admissions, Brand, Content, Outreach and senior leadership.
- Strong ownership mindset with the ability to operate independently in a fast-paced, high-growth environment.
- Someone who is equally comfortable setting the growth strategy and getting into the details of campaign performance and funnel metrics.
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