Website:
blackholeinfiverse.com
Job details:
1. P&L and Business Ownership
• Own P&L for the online vertical across brands; plan, forecast, and report business performance against defined objectives.
• Lead pricing, promotions, and discounting strategy to maximize margins while preserving brand equity.
• Manage marketing budgets and optimize CAC-to-LTV balance to achieve sustainable ROI.
• Develop channel-wise sales forecasts and implement initiatives to exceed revenue targets.
• Control overheads and ensure cost efficiency across digital operations.
2. Growth and Marketing
• Design and implement full-funnel marketing strategies to drive traffic, engagement, and conversion.
• Oversee SEO, SEM, email, social media, and display advertising campaigns with performance accountability.
• Build influencer, affiliate, and partnership programs to extend reach and awareness.
• Lead CRM segmentation, automation, and re-engagement programs to reduce churn and improve repeat purchase rates.
• Manage acquisition, activation, retention, and referral metrics with continuous funnel optimization.
3. Platform, Technology, and Analytics
• Evaluate and integrate emerging technologies and digital tools (AI-driven personalization, recommendation engines, etc.).
Optimize site performance, mobile responsiveness, and UX to enhance conversion and retention.
• Use analytics and A/B testing to identify friction points, refine user journeys, and
improve checkout and upsell experiences.
• Provide actionable insights to merchandising and product teams based on customer data and purchase behavior.
• Ensure catalogue accuracy, tagging integrity, and search optimization for discoverability and conversion.
4. Partner and Stakeholder Management
• Manage relationships with external agencies, marketing partners, and logistics providers to ensure consistent performance.
• Collaborate cross-functionally with content, brand, retail, merchandising, logistics, and finance teams to align demand and supply.
• Ensure smooth execution of eCommerce orders and integration with offline operations.
5. Team Leadership
• Build and mentor a high-performing digital team with clear accountability and growth opportunities.
• Foster a data-led, experimentation-driven culture focused on innovation and measurable outcomes.
Skills and Experience
• Bachelor’s degree in Marketing, Business Administration, or related field; 8+ years’ experience in digital marketing or eCommerce.
• Proven ability to manage P&L and drive profitable online growth across multiple brands.
• Strong expertise in digital marketing (SEO, SEM, performance marketing, social
commerce, influencer marketing).
• Hands-on experience with Shopify and related applications; familiarity with CRM and automation tools (email, WhatsApp, loyalty).
• Analytical mindset with capability to interpret data, track KPIs, and act swiftly on insights.
• Excellent communication, stakeholder management, and organizational skills.
• Deep interest in luxury and lifestyle brands with a high level of aesthetic and op-erational security.
SALARY : UPTO 35 LPA
watsapp 8356912040
Click on Apply to know more.
