Rusk Media
Website:
ruskmedia.com
Job details:
ABOUT THE ROLE
Alright!TV is a new-age entertainment platform, built in India with the ambition to reach the world. We're making entertainment for a generation that watches differently.
We've grown on the strength of the content. The next phase of growth comes from distribution: being present everywhere our audience already is, across every screen they own, in India and then well beyond it.
That's what this role is for. As General Manager of Distribution & Partnerships, you'll build and lead the partner ecosystem that puts Alright!TV in front of millions of new viewers — through device makers, telecom operators, aggregators, e-commerce platforms, and loyalty programmes. You'll own the strategy, the commercial relationships, and the results.
It's a role with real ownership and a lot of white space. If you enjoy building a channel, you'll like it here.
WHAT YOU'LL DO
• Own the distribution strategy and revenue plan for all partner-led channels
• Build and grow partnerships with OEMs, telecom operators, ISPs, DTH providers, OTT aggregators, e-commerce platforms, and rewards and loyalty programmes
• Lay the groundwork for international distribution — identify the right first markets and the partners who can open them, and build a playbook that travels
• Lead commercial negotiations end to end — deal structure, revenue share, minimum guarantees, and renewals
• Design pricing and packaging for bundled and co-branded plans that grow the audience without eroding value
• Work with Product and Engineering on the partner roadmap — app integrations, sign-on, entitlements, billing, and discovery within partner platforms
• Partner with Marketing on co-branded campaigns and activations
• Track and report channel performance, and use the data to decide where to double down
• Build and mentor a small, high-ownership team as the channel scales
WHAT YOU'LL BRING
• 8–12 years of experience, with at least 4 years in distribution, channel, or B2B2C partnerships
• A track record of closing and scaling partnerships with large partners — device OEMs, telecom operators, platforms.
• Strong commercial instincts: you're comfortable building the deal model and reasoning through pricing trade-offs
• Enough product understanding to work closely with tech teams on integrations
• Comfort with data — you measure what a partnership is actually delivering
• The ability to get things done across Product, Marketing, Content, Legal, and Finance
NICE TO HAVE
• Experience in entertainment, streaming, or another high-volume consumer digital product
• Background with device OEMs or a telecom operator, and familiarity with pre-install and carrier billing models
• Exposure to international or cross-border distribution
• An MBA or a background in consulting or corporate strategy
• Experience opening a new channel from scratch
WHY JOIN US
• A genuinely large, open mandate, you'll shape the channel.
• A platform being built for global scale from the start, with the room that comes with it
• A fast-moving team where decisions happen quickly.
• Direct visibility with leadership and a clear line from your work to the business.
Click on Apply to know more.
