Country Chicken Co.
Website:
countrychickenco.in
Job details:
HEAD OF BUSINESS & GROWTH
Country Chicken Co. | Hyderabad | Full-time, on-ground | Reports to Founder & CEO
ABOUT US
Country Chicken Co. is India's first traceable, naturally raised meat & eggs brand: country chicken, country mutton, country eggs. Desi chicken built the brand; mutton and eggs are scaling it. You grow all three. We source from 630+ farmer households across 13 districts in 4 states, 95% women-led, run our own processing unit, and sell through 6 Hyderabad CCC own stores, delivery, and quick commerce. ICAR-incubated, DPIIT-recognised, backed by Upaya Social Ventures. Company-level profitable.
THE ROLE
You own the entire B2C business end to end, with full P&L accountability. This is an operator's seat with a dealmaker's mandate. You run the business day to day.
WHAT YOU OWN
- Full B2C P&L: revenue, gross margins, wastage, store-level EBITDA
- Five functions report to you: Store Operations, Marketing, Customer Support, Processing Unit, Tech execution
- Quick commerce: own the Blinkit, Zepto, Swiggy Instamart relationships, terms, and unit economics
- Modern trade entry: supermarket and MT buyer negotiations as our next channel
- Store expansion: site selection to launch to ramp-up, including landlord negotiations
- Category growth across chicken, mutton, and eggs
- Retention: 97% of our B2C revenue is repeat; you protect and grow that
- Your team: hiring, performance, accountability
WHAT SUCCESS LOOKS LIKE
- Every new store EBITDA positive within 90 days of opening
- B2C EBITDA positive within 6 months, expanding after, even while new stores ramp
- B2C revenue from ~₹1.2 Cr/month to ₹2.5 Cr+/month in 12 months across stores, quick commerce, and modern trade
- Quick commerce and MT terms that are margin-positive, not visibility-at-any-cost listings
- A business that runs without daily founder involvement
MUST HAVE
- 10+ years in consumer businesses with genuine P&L ownership: you can walk us through a P&L you ran, its size, and what you changed in it
- Deal exposure: you have personally negotiated with quick-commerce platforms, modern trade buyers, or large landlords and closed terms
- F&B, fresh food, or perishables experience: wastage, cold chain, and daily ops are familiar ground
- Multi-store or multi-unit operations experience
- Hyderabad-based or relocating; this is a stores-and-floor role as much as a dealmaking one. Telugu speaking is a strong advantage
STRONGLY PREFERRED
- Scaled a brand on quick commerce or Modern trade, distribution, or FMCG
- Solid F&B experience
COMPENSATION
Fixed + performance variable + ESOPs
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