Rajasthan Patrika Pvt. Ltd.
Website:
patrika.com
Job details:
We are looking for an experienced Head – Circulation Survey to lead circulation survey and market assessment activities across Rajasthan. The role will be responsible for providing accurate market intelligence on newspaper circulation, distribution networks, market penetration and competitor presence to support circulation growth and business decisions.
Key Responsibilities
- Lead and manage circulation surveys across Rajasthan
- Conduct market-wise assessment of newspaper circulation, distribution and market penetration.
- Map and evaluate distributors, dealers, agents, hawkers and retail networks.
- Conduct field surveys to verify circulation figures and identify gaps or discrepancies.
- Analyse competitor circulation, distribution strength and market presence.
- Identify new markets, untapped areas and opportunities for circulation expansion.
- Prepare detailed city, district and state-level circulation reports and MIS.
- Monitor circulation trends and provide regular insights to senior management.
- Manage and guide field survey teams and coordinate with external survey agencies, wherever required.
- Establish strong processes for data validation, accuracy and quality control.
- Work closely with Circulation, Sales and Regional teams to validate field findings and support corrective actions.
- Provide data-driven inputs for circulation planning, market expansion and distribution strategy.
- Travel extensively across the assigned territories to conduct and monitor surveys.
Ideal Candidate Profile
- 12+ years of overall experience, preferably in the newspaper/media industry.
- Strong hands-on experience in circulation surveys, circulation audits, market surveys or distribution research.
- Good understanding of the newspaper circulation and distribution ecosystem.
- Experience handling large geographical territories or multi-state operations.
- Strong knowledge of Rajasthan will be preferred.
- Experience in managing field teams and large-scale survey operations.
- Strong analytical and MIS skills with proficiency in MS Excel and PowerPoint.
- Ability to independently analyse circulation data and present findings to senior management.
- Strong understanding of dealer, distributor, agent and hawker networks.
- Willingness to undertake extensive travel across Rajasthan.
- Strong communication, coordination and stakeholder-management skills.
Readers Connect
- Develop strong relationships with readers to understand their needs, preferences, and expectations.
- Regularly engage with readers to gather feedback and identify opportunities to improve reader satisfaction and retention.
- Understand readers' requirements and translate insights into actionable business opportunities.
- Build and maintain strong reader connections to drive engagement, loyalty, and revenue growth.
- Identify new business opportunities through reader interactions, market feedback, and relationship building.
- Work closely with internal teams to address reader requirements and enhance the overall customer experience.
- Develop strategies to strengthen reader relationships and contribute to circulation and business growth.
- Convert reader insights and market trends into initiatives that support business development and revenue generation.
Key Competencies
Circulation Survey | Market Mapping | Circulation Audit | Distribution Network | Competitor Analysis | Market Penetration | Dealer/Hawker Network | Field Survey | MIS & Data Analysis | Multi-State Operations | Team Management
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