GAPPU
Website:
gappu.co
Job details:
About GAPPU
GAPPU is a fast-growing Indian musical instrument brand on a mission to make music more accessible through innovative percussion instruments and accessories. We sell through our D2C website and major marketplaces including Amazon, Flipkart, Meesho and Blinkit.
We are looking for someone who doesn't just run ads—they grow revenue.
Role Summary
As the Growth Marketing & E-commerce Manager, you will be responsible for driving online sales across both our website and marketplaces.
You will manage paid advertising, optimise our Shopify website, improve marketplace performance, analyse data, and identify new growth opportunities.
Your success will be measured by revenue growth—not just clicks or impressions.
Key ResponsibilitiesPerformance Marketing
- Manage Meta Ads (Facebook & Instagram).
- Manage Google Ads (Search, Shopping, Performance Max and YouTube).
- Plan and execute campaigns for launches, festivals and promotions.
- Improve ROAS while reducing Customer Acquisition Cost (CAC).
- Build remarketing and customer acquisition funnels.
- Conduct A/B testing on creatives, audiences and landing pages.
Website Growth (Shopify)
- Improve website conversion rate.
- Optimise landing pages and product pages.
- Reduce cart abandonment.
- Increase Average Order Value (AOV).
- Improve checkout experience.
- Work with designers and developers on CRO initiatives.
Marketplace Growth
- Grow sales on Amazon, Flipkart, Meesho and Blinkit.
- Optimise listings with SEO keywords, images and A+ Content.
- Plan marketplace promotions and seasonal campaigns.
- Improve organic rankings and conversion rates.
- Monitor pricing, competition and Buy Box performance.
CRM & Retention
- Email marketing campaigns.
- WhatsApp marketing.
- Customer segmentation.
- Loyalty and repeat purchase campaigns.
- Automated customer journeys.
Analytics & Reporting
- Track sales, traffic and campaign performance.
- Analyse GA4, Meta Ads and marketplace reports.
- Prepare weekly growth reports.
- Recommend actions backed by data.
Skills Required
- 2–5 years of experience in D2C growth or performance marketing.
- Strong experience with Meta Ads and Google Ads.
- Hands-on Shopify experience.
- Experience managing Amazon and Flipkart marketplaces.
- Knowledge of GA4 and Google Tag Manager.
- Strong analytical skills with Excel or Google Sheets.
- Understanding of conversion rate optimisation (CRO).
Bonus Skills
- Amazon Ads.
- Graphic design tools (Canva or Adobe).
- AI tools such as ChatGPT.
- Klaviyo, WebEngage or similar CRM platforms.
- Knowledge of HTML/CSS is a plus.
KPIs
- Monthly online revenue.
- Website conversion rate.
- ROAS.
- Customer Acquisition Cost (CAC).
- Marketplace revenue growth.
- Average Order Value (AOV).
- Repeat purchase rate.
- Website traffic growth.
- Lead-to-sale conversion rate.
Location
Kolkata (Work from Office)
Click on Apply to know more.
