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Job details:
Marketing Associate
Nomadic Ideas LLP | Brand: Milk Studios
Location: Bangalore | Full-Time
About the Role
This is a cross-platform marketing role responsible for growing awareness and revenue for Milk Studios.
You will work across existing and emerging channels—identifying where the brand should be present, developing platform-specific strategies, executing initiatives, measuring their commercial impact, and iterating based on results.
This is not a social media management role. Content is one part of the job, but the larger responsibility is to find and develop growth opportunities across e-commerce, marketplaces, partnerships, creators, communities, events, CRM, paid media, new platforms, and unconventional brand initiatives.
You will own the full cycle: identify, plan, execute, measure, report, learn, and iterate.
Key Responsibilities
Cross-Platform Growth
- Develop initiatives that increase brand awareness, acquire new customers, improve conversion, and grow revenue.
- Strengthen performance across existing channels, including Shopify, Meta, email, WhatsApp, creators, partnerships, and offline activations.
- Identify and evaluate new platforms, marketplaces, communities, collaborations, and distribution opportunities.
- Understand the role of each channel across awareness, acquisition, conversion, and retention.
- Build platform-specific strategies rather than repeating the same activity across every channel.
Campaigns and Go-to-Market
- Plan and execute go-to-market strategies for product launches, restocks, new categories, campaigns, and brand initiatives.
- Define the objective, target audience, channel mix, budget, execution plan, and success metrics for each initiative.
- Coordinate founders, creative teams, performance marketers, agencies, creators, vendors, and partners to deliver campaigns on time.
- Take complete ownership from the initial opportunity or idea through execution and final reporting.
Experimentation and Optimisation
- Design and run structured growth experiments across acquisition, conversion, retention, pricing, offers, partnerships, and customer communication.
- Use customer behaviour, platform data, market activity, and business performance to identify opportunities.
- Improve underperforming channels and scale initiatives that demonstrate meaningful results.
- Maintain a clear record of hypotheses, costs, outcomes, and learnings so that each experiment improves the next one.
Measurement and Reporting
- Track awareness, traffic, customer acquisition, conversion, revenue, CAC, ROAS, retention, and repeat purchases.
- Build regular reports that explain what happened, why it happened, and what action should follow.
- Evaluate marketing activity based on business impact—not output or vanity metrics alone.
- Turn campaign and customer data into clear recommendations for future investment and execution.
What We’re Looking For
- 1–3 years of experience across growth, brand marketing, e-commerce, partnerships, marketplaces, CRM, performance marketing, or related areas.
- A multidisciplinary marketing generalist who can move between strategic, analytical, creative, and operational work.
- Strong commercial judgement and the ability to connect marketing activity with awareness and revenue.
- Experience independently executing cross-platform campaigns or growth initiatives.
- Strong ownership and comfort operating without a predefined playbook.
- Ability to recognise opportunities, structure them into actionable plans, and drive them to completion.
- Strong analytical, project-management, communication, and stakeholder-coordination skills.
- Familiarity with Shopify, Meta, Google Analytics, CRM platforms, reporting tools, and AI-assisted workflows.
- Experience with a fashion, lifestyle, D2C, consumer, or e-commerce brand is preferred.
What Success Looks Like
- Existing marketing channels become more effective and commercially productive.
- New platforms and opportunities are continuously identified and tested.
- Campaigns and experiments generate measurable awareness, acquisition, and revenue outcomes.
- Decisions are supported by clear reporting rather than instinct alone.
- Learnings are carried forward, allowing the brand’s marketing engine to become stronger with every cycle.
- You become the person who can take ownership of almost any marketing opportunity and convert it into a measurable outcome.
Why Join Us
- Work closely with the founders and directly influence the growth of Milk Studios.
- Own campaigns, launches, platforms, collaborations, and experiments from day one.
- Work across brand, content, culture, e-commerce, performance marketing, and offline experiences.
- Help build the marketing systems and playbooks required for the next stage of Milk Studios.
Click on Apply to know more.
